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MuseWorx Leverages Cloud Computing to Launch First Marketing Operating System to Simplify the Go-to-Market Process

August 25, 2008

MuseWorx, a global leader and innovator in on-demand marketing automation and brand asset management, today announced the public launch of the MuseWorx Marketing Operating System(TM), the first marketing automation system to leverage cloud computing to support the entire marketing ecosystem of corporate marketers, agencies, and service providers. MuseWorx simplifies marketing by providing a highly affordable solution that integrates best-of-breed automation tools, resource partners and a collaboration and digital asset management system capable of handling unlimited data, rich media files and users.

MuseWorx also announced today a partnership with Images.com, the world’s largest illustration licensing agency and a leading full-service digital asset library. Images.com’s customers will now have free access to MuseWorx. Clients will now be able to enjoy a seamless purchase experience integrated into the creative workflow and one-stop inventory of previously licensed assets that Images.com currently provides. For Images.com artists, the new partnership will allow them to consolidate their vast portfolios, including assignment works, for image management, copyright registration and future licensing opportunities.

“Images.com caters to thousands of marketers and advertisers who are under intense pressure to deliver multi-million dollar campaigns and are frustrated with how few tools actually work together,” said Paul Arbor, COO of Images.com. “We anticipate that this new offering will integrate our content into a single workspace for the advertising and creative communities. With this new offering we are ensuring our users can take full advantage of next-generation cloud computing and all that the Marketing Operating System provides.”

In addition, MuseWorx has established partnerships with MediaPost and the Direct Marketing Association Affiliate Network, whose members and subscribers can also use MuseWorx to share, manage, track and analyze marketing campaigns and brands assets over the system.

“Marketing is under intense pressure to improve operating efficiency and ROI. Yet, marketers and advertisers wrestle with a hodgepodge of disparate enterprise systems, proprietary platforms and incompatible desktop applications. This makes the process of creating, launching and analyzing marketing campaigns costly, unproductive and ineffective,” said Robert Wilson, co-founder of MuseWorx. “MuseWorx simplifies marketing and creates a single, shared and secure ecosystem that integrates functions, processes, software, people and resources.

“Our partnerships with Images.com, MediaPost and the DMA begin the process of unifying marketers into a single shared environment where they can easily and affordably access massive storage, digital asset management capabilities and essential on-demand applications and resources,” Wilson continued. “By leveraging cloud computing, the MuseWorx platform can support the millions of marketers we expect to be using the system within the next six months.”

The MuseWorx Marketing OS includes a rich, collaborative environment for defining, managing and tracking projects and recording the activities of all contributors, no matter where they’re located. It provides the ability to share and collaborate on rich media assets regardless of their size or original format. Users have a single view of all brand assets and activities on the system to measure progress against go-to-market strategies. MuseWorx will also incorporate other enterprise-class automation applications and tools, such as CRM, analytics, email, and others.

About MuseWorx

MuseWorx(TM) is a global leader and innovator in on-demand marketing automation, creative process improvement and brand asset management. Its breakthrough Marketing Operating System(TM) uses the limitless potential of “cloud computing” to transform disparate and disconnected go-to-market functions, processes and resources into a cohesive, collaborative force for impacting business value and outcomes.

The powerful plug-in platform from MuseWorx enables any marketing application, content element, digital asset or media file to be universally available, readily exchanged and centrally managed and secured on a global scale. Embraced by more users than any other marketing automation system in the world, MuseWorx is delivering its on-demand marketing automation services in an accessible and cost effective way for all levels of business.

About Images.com

Images.com’s mission is to represent Illustrators, Photographers and other visual image creators in today’s highly competitive professional digital licensing market. We offer the world premier illustration collection, outstanding high concept photography and royalty free images.

Headquartered in New York City, the company represents more than 1000 of the world’s finest illustrators and over 450 top photographers. We offer direct sales and or distribution in over 50 countries and our ecommerce enabled site allows creatives anywhere in the world to access our content.

Our brands include the Stock Illustration Source (SIS), Stock Illustration RF and Graphistock; they are among the best known and well respected companies in our field. We also offer the premier illustration Assignment business; including timely, custom, and unique assignment work from over 700 of the illustrators featured on our site.

 MuseWorx Contact: Renee Deger GlobalFluency 650-433-4153 Email Contact  Images.com Contact: Paul Arbor Images.com Email Contact

SOURCE: MuseWorx




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