August 25, 2008
F5 Teams With Ritz Interactive to Accelerate E-Commerce Network
F5 Networks, Inc. (NASDAQ:FFIV), the global leader in Application Delivery Networking, today announced that Ritz Interactive, Inc., a leading e-commerce network, has upgraded its infrastructure with the F5(R) BIG-IP(R) WebAccelerator(TM) solution to provide its customers with a faster and more convenient online shopping experience.
"WebAccelerator allows us to improve the online experience for customers and reduce bandwidth use at the same time," said Mark Remington, Chief Technology Officer at Ritz Interactive. "And the BIG-IP system is easy to configure and very intuitive."
Ritz Interactive is an e-commerce network of interactive websites that provide a wide selection of leisure-time products, including photographic, consumer electronic, and marine, boating, and fishing products at competitive prices. In 2007, the company wanted to further increase scaling and caching capabilities on its sites to improve the user experience. After investigating enterprise-class acceleration technologies, Ritz Interactive selected BIG-IP WebAccelerator based on the solution's optimization and compression capabilities, and how easy it was to deploy and configure.
With BIG-IP WebAccelerator, Ritz Interactive's sites are optimized for customers accessing the web pages through varied connection speeds and browsers. Since deploying BIG-IP WebAccelerator, Ritz Interactive has been able to decrease server usage by 50 percent, and decrease download time for users by 20 percent. In addition, Ritz's bandwidth requirements--along with the associated costs--have dropped significantly.
"E-Commerce companies depend on the availability and optimization of their websites to ensure a quick and easy user experience for their customers," said Joe Hicks, Sr. Product Manager at F5. "BIG-IP WebAccelerator dramatically improves site performance through a series of intelligent technologies to compress data and reduce the amount of data transmitted. In realizing these performance advantages, e-commerce companies benefit by providing their customers with smoother site access, faster browsing, and streamlined transactions."
About BIG-IP WebAccelerator
BIG-IP WebAccelerator uses data compression and Intelligent Browser Referencing(TM) to eliminate the need for browsers to download repetitive or duplicate data and to ensure the best use of bandwidth by controlling browser behavior. In addition, Dynamic Data Offload extends server capacity and reduces server processing by offloading repetitive requests for data. To learn more about BIG-IP WebAccelerator, please visit www.f5.com/products/big-ip/product-modules/webaccelerator.html.
About Ritz Interactive
Ritz Interactive, Inc. of Irvine, Calif., (www.RitzInteractive.com), is an e-commerce network of interactive Web sites dedicated to providing a wide selection of leisure-time products at the most competitive prices for online shoppers. In addition to its leading photo-specialty e-tail destinations including RitzCamera.com (www.RitzCamera.com), WolfCamera.com (www.WolfCamera.com), PhotoAlley.com (www.PhotoAlley.com) and CameraWorld.com (www.CameraWorld.com), Ritz Interactive owns and operates marine e-commerce leaders BoatersWorld.com (www.BoatersWorld.com) and OuterbanksOutfitters.com (www.OuterbanksOutfitters.com).
About F5 Networks
F5 Networks is the global leader in Application Delivery Networking. F5 provides solutions that make applications secure, fast, and available for everyone. By adding intelligence and manageability into the network to offload applications and optimize the data storage layer, F5 extends the power of intelligent networking to all levels of application delivery. F5's extensible architecture intelligently integrates application optimization, protects the application and the network, and delivers application reliability. Over 16,000 organizations and service providers worldwide trust F5 to keep their applications running. The company is headquartered in Seattle, Washington with offices worldwide. For more information, go to www.f5.com.
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