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Vibrant Sales Force Ranks #1 in "Jack Myers 2008 Survey on Online Sales Organization Performance and Value"

Posted on: Monday, 25 August 2008, 12:00 CDT

Vibrant (www.vibrantmedia.com), the world leader in in-text advertising, ranked #1 among the top 26 advertising networks in overall performance in a survey of advertising executives, according to "Jack Myers' 2008 Survey of Advertising Executives in Online Sales Organization Performance and Value." Vibrant was rated third by ad executives among a broader list of 34 ad networks, portals, search engines and e-commerce sites (ahead of Yahoo Network/Blue Lithium, Google Ad Network and AOL/Platform A). Further, the Myers survey noted an improvement of 35% in Vibrant's overall performance score from 2007 to 2008.

Says Jack Myers, president of Myers Publishing, "We are delighted to recognize Vibrant for its stellar performance in this year's survey both among total respondents and among those who are most immersed in the digital space. As the competition intensifies among ad networks, portals and search engines, the quality of the sales forces and their effectiveness in the marketplace have a dramatic impact on the bottom line. Congratulations, Vibrant."

Myers' annual report has become an important indicator of sales force performance and industry perception. To derive the performance score, a total of 317 senior client executives, agency senior management, media directors, AMD's, media supervisors, buyers and planners, were asked to rate each sales organization against seven criteria:

-- Sales reps are responsive to my needs and interests

-- Organization delivers on promises

-- Delivers value for the investment

-- Organization s delivers more targeted/engaged audiences

-- Provides trusted environment for advertising

-- Organization offers innovative and non-traditional opportunities

-- Organization offers relevant research insights.

According to Doug Stevenson, Co-founder and CEO of Vibrant, "We are very gratified by this #1 ranking. First, we have spent eight years building a top notch sales force in the U.S. and around the world. Second, it speaks volumes about the growing power of contextual advertising. Our user-initiated ad solutions naturally deliver better targeting and engagement. Finally, we take special pride in that our performance score has improved 35% in just one year - a validation that everyone in our organization cares passionately about our customers."

About Vibrant

Vibrant, a world leading contextual advertising network, gives marketers the opportunity to deliver highly targeted, user-initiated advertisements within the text of premium Web content. The company works closely with advertisers, agencies and Web publishers to plan, buy, deliver and optimize contextual campaigns across 3,500 premium publisher websites. Reaching more than 120 million unique users per month (Comscore, May 2008), Vibrant manages more than 500 billion words and phrases each month for top advertisers such as Microsoft, Unilever, New Line Cinema and IBM. The company was founded in 2000 and has offices in London, New York, Detroit, Chicago, San Francisco, Paris and Hamburg, with more than 2000 employees. Vibrant's rapid growth has been recognized by both the Inc. 500 and the Deloitte Fast 50 lists. For more information, visit www.vibrantmedia.com , www.vibrantmedia.co.uk , www.vibrantmedia.de , www.vibrantmedia.fr .

Source: Business Wire

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