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MTV Launches College Event Web Guides

Posted on: Tuesday, 26 August 2008, 12:00 CDT

MTV Networks says it's launching a series of 25 new Web sites for students at big colleges who want to find out what's going on in and around campus.

The Web sites, part of MTV's mtvU operation, would not only include the kind of thing normally found in student newspapers -- such as upcoming concerts and who's playing at the local coffeehouse -- but would also include notices of campus parties at fraternity and sorority houses, the trade journal MediaWeek reported Tuesday.

MtvU, based in New York, has partnered with Zvents, a local search engine specialist that has designed local-content sites such as Boston.com, and is employing local students to supply information for the 25 "Campus Daily Guides," which will serve such schools as Ohio State University, Arizona State University, University of Maryland College Park, University of Texas at Austin and the University of Central Florida, among others.

"These schools are cities unto themselves," mtvU general manager Steven Friedman told MediaWeek. "Our hope is that these sites will be encyclopedic. (College papers alone) are not going to have the breadth of information. That's why we looked for a partner."

Source: United Press International

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