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CafeMom.Com to Launch Unprecedented $10 Million Nationwide Schools Initiative

August 26, 2008

CafeMom, the largest and fastest growing online community site for moms, is enlisting moms across the country as part of an initiative to donate up to ten million dollars to support schools nationwide.

CafeMom is launching over 100,000 school groups so that all of the K-12 schools nationwide are represented on the site. Moms can go online and join their local school group at www.cafemom.com/schools, and all groups with 20 or more participating moms between August 25 and September 30 will get $100 for supplies, activities or whatever else they feel their students need most. This groundbreaking program provides an easy way for moms to stay informed about school news and events, talk about issues and concerns, and connect with other moms in their local school.

“CafeMom has become the largest online community for moms and we decided to harness that strength and enlist moms to help make a difference in schools across America,” said Michael Sanchez, CafeMom CEO. “Every school is always looking for a little extra — to help fund a class trip, buy supplies or splurge for a party and we’re just thrilled to be able to help out financially and to tap into the power of moms in order to make an impact.”

Launched in November 2006, CafeMom has more than 1.4 million members. It is the leading women’s/parenting site on the internet — passing mainstream sites like Oprah, iVillage, Babycenter, and MarthaStewart.com on key engagement metrics. According to comScore MediaMetrix July 2008 data, CafeMom is the # 1 site for women on critical engagement metrics such as pageviews and average minutes/visit.

“I’m so excited about this program because it has already introduced me to so many other moms who also want to be more involved in their children’s education,” said CafeMom member Kelly Cagle. “In this day and age, where everyone is incredibly busy, it’s so important for us to have an easy way for us to connect and stay updated on the events that take place in our children’s schools and lives.”

CafeMom is the largest and fastest growing social networking site for moms with more than 145MM pageviews/month, 76MM minutes spent, 8MM visits/month and 4MM unique visitors. Moms are connecting on shared interests, challenges and local issues in their communities. CafeMom features include fully customizable profile pages, a widget platform, mom-created groups, friends’ networks, and strong privacy / anonymity controls. CafeMom advertisers include P&G, Walmart, Playskool, Disney, HP, Kraft, General Mills, Nestle, Unilever, JCPenney, Johnson & Johnson, and Best Buy. CafeMom was co-founded by actor Andrew Shue and Michael Sanchez.

 Contact: Dania Mcquay CafeMom 646.435.6513 dmcquay@cafemom.com  Jocelyn Kalsmith/Lisa Feldsher Mind Over Media PR 212.226.7272 jocelyn@mindovermediapr.comlisa@mindovermediapr.com

SOURCE: CafeMom




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