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Berlin’s IFA Fair Features Household Appliances

August 27, 2008

After more than 60 years of functioning, the IFA fair in Berlin will be sharing the spotlight with household appliances like washers, dryers and stoves.

The world’s oldest consumer electronics fair where former German Chancellor Willy Brandt turned on the world’s first color TV in 1967 will now cutting edge household appliances.

“By integrating the electrical home appliances industry, we expect consumer lifestyle products from both industries to become more popular, and international trade visitors…to express even keener interest,” said Rainer Hecker, chairman of the GFU group that organizes the IFA.

Demand for household appliances are expected to increase by 3.1 percent each year through 2011, says U.S. market research firm The Freedonia Group.

As consumers begin to replace their outdated appliances, developers are also trying to use technology to make domestic appliances even more useful, such as a dryer that includes an ironing function or a washing machine that can be turned on via the Internet.

“Among the 10 most important electrical devices for everyday use, five belong to consumer electronics and the other five belong to domestic appliances,” said Christian Goeke, chief operating officer of Berlin Fair.

Popular among German consumers are hot beverage makers such as espresso machines which have seen double-digit growth in the first half of 2008, as did curling irons and styling wands, market research group GfK said.

Sales of LCD TVs dramatically increased in Germany to 2.3 billion euro thanks to the Euro 2008 soccer championships.
Global revenue for LCD TVs will grow nearly 28 percent this year, resulting in more than 100 million units sold worldwide, GfK said.

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