August 27, 2008
Leading Evangelist for Open Technology Keynotes at MPower’s “Orange Conference”
Keith Bright, one of the world's leading evangelists for open approaches to technology and a key leader of IBM's initiative to drive innovation using Linux and open source software, will be the keynote speaker at "The Orange Conference," hosted by MPower for clients, partners and other members of the nonprofit community.
MPower provides the most open, flexible, and powerful software for nonprofit constituent relationship management (CRM) and fundraising. The theme of the company's three-day conference (September 24-26, at the Embassy Suites and Frisco Convention Center, in Frisco, Texas, just north of Dallas) is "Freedom to Fundraise," reflecting the event's focus on helping charitable groups learn more about using open source CRM software to increase donor engagement and giving.In his keynote, Bright will share examples of how open source software is enabling a wide range of private and public sector organizations to operate more efficiently and effectively and explain why open source likewise is the future of software for nonprofits.
Bright is IBM's global development program director for the company's Linux Technology Center, which works to accelerate the growth of Linux as an enterprise operating system. (Linux is the most popular open source operating system for all types of computers and an alternative to the proprietary Windows operating systems.) Bright's experience includes leading open source projects with some of the world's largest and/or most influential organizations.
"Working daily with all types of companies, governmental entities and more, I have witnessed the transformative power of open source software on how these organizations operate," said Bright. "They are significantly holding down their IT costs and able to have the exact functionality they need when they need it. Now MPower is making it possible for the nonprofit community - which is even more resource-constrained but does some of the most important work on the planet - to derive comparable benefits with their CRM systems."
The Orange Conference's nearly 20 sessions also will include the latest strategies, practical tips and creative ideas for high impact, multi-channel marketing and communications to cultivate strong lifetime relationships with constituents. Additionally, nonprofits that have taken advantage of MPower's open architecture and developed new functionality to meet their organizations' needs will showcase these innovations which are being contributed to the user community for the benefit of all. (For more information on the first user-developed innovations to MPower, please see the August 7, 2008 news release at http://www.mpoweropen.com/first_wave_august0708.shtml)
This is MPower's first conference since the company began offering its mature and full feature nonprofit CRM software as an open source solution in March. Because it is open source, MPower is available to nonprofits without licensing fees and with full access to its source code. Access to the source code gives MPower users freedom to modify the software for: 1) integration with other mission-critical applications and 2) developing the features and functionality their organizations uniquely need for managing constituent relationships and driving donations.
By contrast, users of proprietary solutions must pay hefty licensing fees and cannot modify the software so they are held hostage by their vendors' roadmaps - they can only get new features and functionality that the vendor decides to develop or if they pay for expensive custom development.
Dallas-based MPower provides the most open, flexible, and powerful suite of software and services for fundraising and constituent relationship management for today's nonprofits. MPower enables organizations to manage important daily operations (including donation processing, fulfillment, event and volunteer management, call center activity tracking and major donors relations) and also capture and leverage key constituent data from all channels for building strong, lifetime relationships. MPower serves hundreds of nonprofits of all sizes with diverse missions and constituencies, including some of the world's largest and most sophisticated direct marketers. For more information, please visit www.mpoweropen.com.