Macrovision Releases New Version of Media Recognition Solution

Macrovision Solutions, a provider of digital entertainment technology, has released its new version of Lasso media recognition solution.

According to the company, the new enhancements in Lasso now make it possible for more devices types, such as MP3 players, mobile devices, home CD and DVD players, and automotive entertainment systems, to have access to the company’s AMG data solutions database of music and movie information.

In order for their products to be the device of choice, consumer electronics (CE) manufacturers need customizable solutions that add consumer appeal. With Macrovision’s Lasso solution, CE manufacturers can embed content identification capabilities directly into digital media devices, in both connected and unconnected situations.

The company has said that the latest version of its Lasso offers CE manufacturers flexibility to customize the size of the database, by field or category of information, content size and geographic region. This makes it easy for CE manufacturers to implement the AMG data solutions database for almost any device type, regardless of screen limitations.

The company claims that, with the new solution embedded in CE devices, consumers can now search a discography to quickly find all albums released by their favorite artists, as well as identify CD or DVD information by a UPC barcode number to differentiate their media content from other released versions.

The complete solution is designed around providing consumers with a richer entertainment experience on their CE devices. It includes access to AMG’s full entertainment database, making it possible for users to easily pull up descriptive and relational data about their favorite content, including album and track titles, artist biographies, cover art, genre information, and similar artists/titles.

Steve Shannon, executive vice president of product management at Macrovision, said: “Consumer demands for viewing or listening experience are constantly changing and getting more sophisticated. At Macrovision, we want to help CE manufacturers deliver an enhanced entertainment experience across a broad spectrum of devices in any environment, both online and off. Our Lasso media recognition solution, coupled with our comprehensive database of media information, is essential in advancing the consumer experience.”