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Research and Markets: An Essential Report on Nokia Corporation's IT Sales Opportunities, 2008

Posted on: Monday, 1 September 2008, 03:00 CDT

Research and Markets (http://www.researchandmarkets.com/research/37e61b/nokia_corporation) has announced the addition of the "Nokia Corporation - IT Sales Opportunities - 2008" report to their offering.

Nokia Corporation (Nokia) is the worlds leading mobile phone supplier and a leading supplier of mobile and fixed telecom networks including related customer services. The Group operates in two business segments - Devices & Services and Nokia Siemens Networks.

Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. For example - increase in sourcing from low cost countries might influence Nokia to relook at their supply chains, resulting in selling opportunities for SCM solutions, collaboration tools etc. Thus, we can conclude that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in 'TechNavio', we have computed a 'criticality score' for various IT products and services, for Nokia.

Various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example - an acquisition by Nokia might result in opportunities for IT migration and integration services. By tracking these sales drivers (using 'TechNavio'), we have arrived at a demand score for each product and service.

Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the 'IT Selling Opportunities Map' for hardware, software and IT services for Nokia. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that Nokia will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to Nokia Level III opportunities have the lowest scores and hence, unlikely to sell to Nokia .

The report is meant for IT vendors and intends to help them identify selling opportunities within the company. Furthermore, the identified sales drivers can be used to penetrate these accounts or increase current share of the customers wallet. Also, the report lists key IT spending decision makers, which enables the salesperson to directly contact the key executives within the company.

TechNavio Insights is a set of reports based on TechNavio - a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the Technology Navigators. TechNavio is built on years of experience of the author's in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

Key Topics Covered:

-Company Overview

-IT Spending and Deployments

-Sales Drivers

-Conclusion

-Appendix A: Key IT Spending Decision Makers

--Denmark

--Finland

--United States

-Appendix B: Definitions

-- Software

-- Hardware

-- Services

-Appendix C: Methodology

-- Evaluating Criticality Score

-- Evaluating Demand Score

--Other Reports in This Series

List of Exhibits

Exhibit 2.1: IT Deployment Details

Exhibit 3.1: Software Sales Opportunities Map

Exhibit 3.2: Opportunities and Related Sales Drivers for Software

Exhibit 3.3: Hardware Sales Opportunities Map

Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware

Exhibit 3.5: IT Services Sales Opportunities Map

Exhibit 3.6: Opportunities and Related Sales Drivers for IT Services

Exhibit 4.1: Key Capacity Expansion Plans

Exhibit C1: Calculations for Estimating Criticality Score

Exhibit C2: Criticality Scores for Various Software Applications

Exhibit C3: Criticality Scores for Various Hardware Products

Exhibit C4: Criticality Scores for Various IT Services

Exhibit C5: Calculations for Estimating Demand Score

For more information visit http://www.researchandmarkets.com/research/37e61b/nokia_corporation

Source: Business Wire

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