September 1, 2008

Ogden Web Sales Strategy Company Sold to NYC-Based Future Now

By Anonymous

Elemental Business, an Ogden-based Web sales strategy firm whose "Elitics" system is used by companies such as MarketStar, LANDesk and O.C. Tanner to increase Internet sales, has been sold to New York City-based Future Now Inc. in a stock and cash transaction. Terms were not disclosed.

The three founders of Elemental, all graduates of Weber State University, will stay in Ogden, becoming the western presence for Future Now, which provides software and services designed to help businesses improve their online marketing efforts by increasing sales, leads, and subscriptions. The firm's clients include Salt Lake City-based e-tailer Overstock.eom.

The acquisition of Elemental Business will allow Future Now to more quickly bring to market next-generation products for corporate Web teams working to optimize marketing campaigns and scenarios in a way that can be tested, measured and continually improved.

Formed in 2003 and buoyed by multiple rounds of investments from Utah entrepreneur, venture capitalist and venture philanthropist Alan E. Hall through both his Island Park Investment fund and Grow Utah Ventures entrepreneurial infrastructure, Elemental Business was the brainchild of three young Ogden entrepreneurs, Ryan Wintle, Jared Randall and Jeff Pollock. In addition to the capital infusion provided by Island Park, Elemental Business was benefited by another aspect of Hall's entrepreneurial infrastructure, the eStation. Short for "Entrepreneurial Station," the E-Station is an entrepreneur benefit offered through Hall's nonprofit Grow Utah Ventures, which manages the state's only private economic incubators in both Ogden and Kaysville, with plans to add as many as three more eStations within the next 12 months.

Future Now CEO and co-founder Jeffrey Eisenberg said he was so impressed with the work ethic and professionalism exhibited by the E- Station-based Elemental that he plans to expand his firm's Utah presence in Elemental's new office space, when the company relocates during the next few months.

"We are impressed with the work ethic in Utah, as evidenced not only by our new colleagues, but by all we have encountered," he said. "We will look to grow this presence, having Utah serve as the hub for our resources throughout the Western states."

FutureNow client successes in converting more online traffic into leads, subscriptions and sales have been recognized by the Wall Street Journal, Entrepreneur Internet Retailer, Marketing Sherpa, ClickZ Inc. and Forbes.

Copyright Enterprise Business Newspaper Inc. Aug 11, 2008

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