Media News: Briefs
Knight Frank, the international property agency, has hired Redwood to publish its suite of residential titles. Previously, Knight Frank used separate firms to produce each magazine. BBC Worldwide has appointed Helen Kellie as its first director of marketing. Kellie will report directly to chief executive John Smith, and work to build up marketing and audience research functions across all BBC Worldwide business areas.
Bauer Media has tied up with search technology company Foundem.co.uk to develop an online shopping site allied to its Motor Cycle News title. Users will be able to search for bike parts, accessories and related products such as DVDs and books from the magazine’s 10 retail partners.
MySpace is launching an online comedy channel in partnersh ip with Warner Music Entertainment and Trident. Comedybox.tv will feature clips from established and up-and-coming acts, as well as user-generated content.
Ford’s Focus, C-Max and Kuga models will all be equipped with DAB radio systems in a tie-up with Sony. The option will be rolled out to other Ford models later this year.
Lipton Ice Tea is running a two-week campaign through mobile outdoor agency Look Media. Poster-carrying scooters will target areas in central London where consumers are relaxing outside.
The Telegraph Media Group has overhauled its mobile platform in a bid to improve usability. The service offers news and travel information.
Copyright Haymarket Business Publications Ltd. Aug 6, 2008
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