September 3, 2008

Wi5Connect Debuts Social Learning 2.0 Strategy With LearnSocial(TM) Online Community Platform

Organizations worldwide are allocating millions of dollars to social media initiatives that offer at best, uncertain outcomes. But an emerging Web 2.0 company, Wi5Connect, is changing all of that with the launch of private social networks that produce definitive and predictable business results for mid and large enterprises.

Wi5Connect today announced the formal launch of its LearnSocial(TM) online community platform that integrates social networking with a state-of-the-art Learning Management System (LMS) that Wi5 calls "social learning communities." Wi5Connect has created these social learning communities for organizations such as FranklinCovey and Stephen R. Covey who use the LearnSocial platform to harness the power of social networks to train and retain employees, improve client loyalty, and better engage their audiences. Since its beta launch in February of this year, for example, Stephen Covey's online community has attracted more than 32,000 members and has already been featured on Good Morning America and the Today Show for the success it has given participants and also for the business results it's produced.

Wi5Connect's unique architecture allows enterprises to achieve mission critical business objectives without disrupting the undercurrent of user-generated content common among Web 2.0 technologies. The unique "Social Learning 2.0" environment created by LearnSocial allows companies to better train new hires and veteran employees, more efficiently transfer the company brain trust to newer employees, facilitate the reduction or elimination of political barriers and warring departments, and place at employee fingertips the knowledge base they need to quickly solve problems. When used with clients, companies are better able to educate their customers on the use of their product or service. But more importantly, this platform is the means of helping customers identify how to use those products strategically in their own businesses.

LearnSocial includes built-in web analytics that lets an organization know exactly who their readers and participants are, and gives them precise information about the participants, the activities and the pages visited that helps to measure and quantify the program's business results.

"A complaint held by many business executives is that they struggle to see or realize the potential ROI of Web 2.0 tools. We've purposefully designed our architecture to strengthen the business applications of Web 2.0 technologies. We're extremely pleased to note that our customers are experiencing ROI results that far exceed Google Benchmarks for other similar sites--sometimes by as much as 1,000 percent," said Laurie Lohner, Wi5Connect CEO. "As organizations consider how to enter the social network arena, these results, coupled with the unique advantages our clients achieve with our learning management system, are the key reasons leading organizations are currently coming to Wi5Connect."

For more information regarding Wi5Connect or its products and services, visit

About Wi5Connect:

Wi5Connect is dedicated to making the power of Web 2.0 available to every business by making its results predicable, its use easy, its data actionable and its implementation affordable.

With a rapidly growing client base of Fortune and Inc 500 clients, Wi5Connect is emerging as the leader in Web 2.0 technologies by pioneering the ability for companies to harness the power of social networks to create definitive, predictable and meaningful business outcomes.

Wi5 solutions help companies achieve mission critical objectives such as generating and cultivating leads into qualified prospects, broadening customer use of their products, educating employees, connecting with the market and clients in ways never before possible and better competing in a Web 2.0 world. To learn more, visit