Fairfax Digital Strikes Deal With AdGent 007
AdGent 007 Inc., a global digital ad services firm dedicated to monetizing the growing amounts of international traffic to premium Web sites, today announced a partnership with Fairfax Digital, Australia’s premier network of online news, information and classified websites.
AdGent 007 will represent the international advertising inventory for the Fairfax Digital network, which includes The Sydney Morning Herald online (www.smh.com.au) and The Age online (www.theage.com.au).
Through this agreement, Fairfax Digital will benefit from access to AdGent 007′s global sales force and its relationships with global interactive agencies. These partnerships are expected to help generate high rates for Fairfax Digital’s premium advertising inventory.
“We pride ourselves on the quality of our audience, and it is growing rapidly internationally. We were looking for a partner to monetize our global inventory at a premium rate. AdGent 007 is a strong solution for doing this,” said Jack Matthews, CEO, Fairfax Digital.
“AdGent 007 enables our inventory to be included on media plans throughout the world,” he finished.
“We’re thrilled to partner with one of Australasia’s leading media organizations, and expect AdGent 007′s innovative approach to selling international premium inventory will help grow revenues for Fairfax Digital,” said Cameron Yuill, founder and CEO of AdGent 007. “Online search has broken through international borders and changed how consumers access information, driving more traffic than ever to premium sites around the world. AdGent 007 matches brand advertisers with premium audiences, wherever they are on the web.”
About AdGent 007
AdGent 007 Inc. is a global advertising services company focused on monetizing the international traffic on premium publisher Web sites at premium CPMs and helping match brand advertisers with these premium publishers. Founded in 2007, the company is headquartered in San Francisco with offices in New York, Denver, London, Edinburgh, Beijing, Melbourne and Sydney. AdGent 007 has raised $5.3 million in Series A funding led through Australia-based CM Capital with participation by One Ventures and other private investors. To find out more about AdGent 007, please visit www.adgent007.com.
About Fairfax Digital
Part of Fairfax Media Limited, one of the world’s most respected media organisations, Fairfax Digital is a network of 200+ websites that reaches over nine million Australians per month(1). Its Media Division, which includes the leading news sites smh.com.au, theage.com.au, brisbanetimes.com.au and WAtoday.com.au provides incisive and up to date news, business, technology, sport and lifestyle content. Its Classifieds Division holds strong positions in online employment, motoring and property categories, with brands including Domain, Drive, MyCareer, BigChair, CommercialRealEstate and Country Cars. Its Transactions Division consists of a portfolio of sites that lead in their niche categories including RSVP, Stayz, InvestSMART and EssentialBaby.
(1) Nielsen Online, Market intelligence July 2008
Contacts: AdGent 007 Inc. North America/Asia Dawn Lyon +1 415 846 4706 Email Contact European Union Conway Wigg +44 (0)20 7087 2732 Email Contact Contact: Fairfax Digital Amelia Robertson +61 2 9963 7703 Email Contact
SOURCE: AdGent 007