September 3, 2008
Heartbeat Digital Recognized As Google Adwords-Qualified Agency
Heartbeat Digital, an Interactive media agency based in Manhattan, has been named an official Google AdWords Qualified Company. To merit this recognition, Heartbeat was rigorously tested using Google's highly competitive Advertising Professionals exam, and displayed its mastery of Google's advertising capabilities.
The process began earlier this year when two Heartbeat media planners, Krystina Galtieri and Justin Fontana, became Qualified Individuals in the Google Advertising Professionals program. Once they received confirmation, Heartbeat was eligible for recognition on an agency level. This certification indicates that existing and potential clients can be sure that they're getting the highest level of advertising expertise from Heartbeat."I've always been confident in Heartbeat's media capabilities, but it's very satisfying to receive this confirmation from Google," said Lee Slovitt, Media Director of Heartbeat. "It means that brand managers can be confident that their brands' online media campaigns are in capable, qualified hands."
Google started its AdWords business in 2000. Acknowledging the complexity of carrying out a search marketing campaign, Google established the Advertising Professional program to offer a level of expertise. Google's share of search is now near 70%.(1) As a result, understanding Google's platforms has become essential to understanding the entire media landscape. Since 2004, spending on paid search has consistently increased close to 40% per year. The total spend in 2008 is expected to reach $11 billion, more than double any other form of online advertising(2).
Heartbeat Digital is an interactive marketing and software company specializing in sales and marketing solutions for the pharmaceutical, consumer products and travel industries.
The agency's healthcare clients include Abbott Laboratories, Amgen, Baxter Bioscience, Biogen, BD, Eli Lilly and Company, Genentech, GlaxoSmithKline, Johnson & Johnson, Lifeline Schering, Memorial Sloan-Kettering Hospital, Merck, Millennium, Organon, Roche Diagnostics, sanofi-aventis and UCB Pharma.
Heartbeat Digital has won numerous awards, including 14 of the medical marketing industry's top honors. Winning campaigns have included patient-oriented Web sites on Crohn's disease and diabetes, a physician information site on asthma, and an online advertising campaign supporting a drug for erectile dysfunction.
Heartbeat Digital is a privately held company headquartered in New York, with offices in London, Brussels and Geneva, and a technology center in Pune, India. For more information, contact Heartbeat Digital at 460 Park Avenue South, New York, NY 10016. Telephone: 212-941-9041. Website: www.heartbeatdigital.com.
(1) Hitwise, July 2008
(2) eMarketer, October 2007