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Americans Say Sarah Palin Will Help McCain's Campaign After Viewing Speech

Posted on: Thursday, 4 September 2008, 09:00 CDT

FLEMINGTON, N.J., Sept. 4 /PRNewswire/ -- Results from a national survey conducted tonight among 1,000 self-reported Democrats, Republicans and independents revealed that perceptions of GOP vice presidential pick Governor Sarah Palin improved after viewing her acceptance speech.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO )

The study was conducted by HCD Research and the Muhlenberg College Institute of Public Opinion (MCIPO) to obtain Americans' perceptions of the speech given by Sarah Palin at the Republican National Convention earlier tonight.

Among the study findings:

After viewing Palin's speech, a greater number of respondents across all parties believe that selecting Governor Sarah Palin for vice president will help John McCain's campaign. Republicans were especially positive about the implications of the pick, with nearly three-quarters reporting that nomination will "definitely help" his campaign. After viewing the speech, 70% Republicans indicated that they will "definitely" vote for the McCain/Palin ticket after viewing Palin's speech.

There is a positive change in how independents anticipated voting in the Presidential election after viewing Palin's speech, with a 9% increase among independents indicating that they will probably or definitely vote for the McCain/Palin ticket after watching the speech.

Palin's speech proved to be equally effective in increasing support among men and women. Among the independents who watched the speech, respondents who reported that they will "probably" or "definitely" vote for McCain increased by 10% across both genders, around 38% of female independents and 36% of their male counterparts.

The participants were asked pre- and post-viewing questions. The participants' emotions were also measured using the Ayer Emotion Battery. To view detailed results of the study go to: http://www.mediacurves.com/.

The Media Curves web site provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements.

HCD Research is a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based communications research. For additional information on HCD Research, access the company's web site at http://www.hcdi.net/ or call HCD Research at 908-788-9393. Headquartered in Allentown, Pennsylvania, MCIPO is a respected source of public opinion data on local, state and national issues. For additional information on Muhlenberg College, go to http://www.muhlenberg.edu/

Photo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com

HCD Research

CONTACT: Vince McGourty of HCD Research, +1-908-483-9121,vince.mcgourty@hcdi.net

Web site: http://www.hcdi.net/http://www.muhlenberg.edu/http://www.mediacurves.com/

Source: PRNewswire

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