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infoUSA Provides Business Location Data for Limbo's Mobile Social Network Location Tools

Posted on: Thursday, 4 September 2008, 09:00 CDT

infoGROUP (NASDAQ: IUSA), the leading provider of proprietary business and consumer databases, sales leads, direct marketing, email marketing, and global information solutions today announced its infoUSA database license division has licensed its US business database to Limbo, one of the largest, fastest growing mobile social networks in the US. Limbo's mobile location tools help its two million members connect with friends by sharing where they are, who they're with, and what they're doing.

infoUSA databases help populate the geographic information within Limbo's location tools, giving members quick access to places nearby. Limbo members use the directory information to easily set themselves to a specific location so people can see where they are, or search nearby listings to find places to go and things to do. Limbo members set their activities and locations through Limbo's website, mobile web, text messages, or through applications for mobile phones such as the iPhone.

"Social networking applications are having a profound effect on the way consumers use their mobile phones," said Jim DeRouchey, President of infoUSA Database Licensing. "Our partnership with Limbo shows the growing necessity of location-based data in mobile and social applications. We are fortunate to be working with Limbo, a pioneer in the mobile entertainment industry, providing new and exciting programs for mobile users."

Limbo technology furthers the usefulness of infoUSA data by automatically filtering location listings by activity. In one example, a Limbo member can set their activity as "Drinking coffee", and a list of nearby cafes within the infoUSA database will populate so members can more easily set their location. The combination of activities and places creates more social opportunities for Limbo members.

"infoUSA's comprehensive POI list and data verification process adds great value to what Limbo offers its community in terms of up to date local business listings and search," says Limbo CEO Jonathon Linner. "This type of quality data is an essential part of creating a successful user experience for Limbo's social networking application. infoUSA has also been extremely responsive to our needs and a pleasure to work with. We look forward to a continuous relationship between the two companies."

infoUSA is the only company to telephone verify all businesses in its database, making over 26 million calls in 2007, to provide our customers with the highest quality data available for mobile directory applications. infoUSA remains a leading provider of proprietary business databases to the local search and mobile navigation industries.

For more information on infoUSA, please contact Jim DeRouchey, President of Database Licensing, at 402-537-7915 or jim.derouchey@infousa.com.

About infoGROUP

infoGROUP (www.infoGROUP.com) (NASDAQ: IUSA), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoGROUP has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoGROUP database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoGROUP's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click www.infoGROUP.com.

About Limbo

Limbo (www.limbo.com), founded in 2005, is the largest, fasted growing mobile community, with two million passionate members and a monthly reach of over five million people. Limbo makes life more social by giving us more from our mobile phones: more friends, more fun, more connections. Limbo is free for everyone to use and is paid for by innovative mobile advertising formats. The award-winning, privately held company, headquartered in Burlingame, Calif., is backed by three of the world's top venture capital funds: Azure Capital Partners (www.azurecap.com), Draper Fisher Jurvetson (www.dfj.com), and New Enterprises Associates (www.nea.com).

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.

Source: Business Wire

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