September 4, 2008

Get a Deep Insight Into the Environmental and Ethical Strategies for the Mobile and Telecoms Market-Profiting Through Green Initiatives announces that a new market research report related to the Broadband industry is available in its catalogue.

Environmental and Ethical Strategies for the Mobile and Telecoms Market - Profiting Through Green Initiatives

Global warming, our impact on the environment, and resultant environmental strategies have been at the forefront of the media in recent years and will continue to remain there while the effects of climate change continue to have such a dramatic impact on our environment. The responsibility of the damage on the environment has fallen to individuals and industries, and that includes the telecoms industry. Consumers are becoming ever more aware of their own environmental impact and that of the industries, and visiongain believes that herein lies a potentially lucrative market.

The consumer market base of green and ethical consumers will drive demand for products reflecting the current desire to restrict environmental impact from both industries and individuals. The range of products and services that offer "green" solutions coming into the market reflect the growing consumer trend in concerns for personal environmental impact. The green and ethical market has the opportunity to move away from being a niche market and appealing to a growing market base.

A growing market base of green and ethical consumers is not the only reason that the telecoms industry needs to adopt environmental strategies. Pressures from international protocols such as the Kyoto protocol are pushing governments of countries who have ratified the treaty to lower greenhouse gas emissions to specific targets. Industries will therefore find themselves under pressure to reduce greenhouse gas emissions as measures are put in place to reduce such emissions, and the telecoms industry, while not as targeted as energy companies in this matter, will also be under some pressure.

If telecoms industries continue to pollute the environment, and make little or no effort to bring green products and services to the market, this will result in a particularly negative public image given the current public feeling towards climate change, and a potentially lucrative market will be missed. Telecoms companies should also consider the potential cost savings to be made from adopting environmental strategies. The cost of energy is continuing to rise and is one example where the industry can save money, and by adopting energy saving measures the telecoms industry can reduce its environmental impact and save energy costs across its business. However telecom companies can profit from improving the environment as they offer alternative delivery methods for oral and written communications and save on transport pollution.

Reading this exclusive management report will tell you the following:

- Who are the main players in the green and ethical market and what are they doing?

- What strategies can be adopted by those in the telecoms industry wishing to enter or improve their position in the market?

- What are the methods and products being used in the market and what will be used in the future?

- Will the green and ethical market be sustainable in the long term?

- Which environmental strategies in the telecoms industry are more effective?

Find out the answers to these and many other questions by buying this vital industry insight.

Awareness of the impact of telecoms on the environment is growing. The amount of electricity used and waste generated by the industry is extremely high. The telecoms industry has a duty to lower its impact in the wave of public opinion and high number of media reports regarding climate change.

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 Chapter 1 Introduction  1.1 Global warming  1.2 The telecoms industry and the environment  1.3 The focus of the report  Chapter 2 Telecoms industry awareness of its environmental impact  2.1 Carbon footprint; industries and individuals  2.1.1 Carbon offsetting and trading Environmental branding  2.1.2 Personal responsibility  2.1.3 Why have companies become more aware of their carbon footprint? Cost savings and market potential  2.2 Past environmental strategies  2.2.1 Carbon labeling  2.2.2 Recycling  2.2.3 Industrial alliances  2.3 Mobile telecoms aiding other industries in reducing their carbon     footprint  Chart 1 Incentives for reducing face-to-face meetings  2.3.1 Mobiles reduce environmental impact in local business  2.3.2 Mobile influence on working from home  2.3.3 The Mobile Web  2.3.4 Mobile marketing and advertising  Chart 2 Digital marketing LBS search  2.3.5 Mobile mapping  2.3.6 GPS  2.3.7 Digital wallets Barriers to NFC solution  2.3.8 Fixed line solution; video calling and teleconferencing  Chart 3 Potential carbon emissions to be saved from teleconferencing         and telecommuting  Table 1 Telecommuting cost savings and productivity  2.4 Marketing hype versus social responsibility  2.4.1 Fashion versus sustainable  2.5 Governmental pressure  2.5.1 The Kyoto protocol  2.5.2 Ramifications for industries failing to improve CO2 emissions  2.5.3 Energy competitiveness  2.6 Green business goals  Chapter 3 Telecoms Impact on the environment  3.1 Network impact  3.1.1 Running a fixed and mobile network  3.1.2 Powering a base station  3.2 Green fixed line telephone solutions  3.2.1 PON  3.2.2 Go Green IP technology  3.3 Mobile handset energy saving solutions  3.3.1 Energy saving screen  3.3.2 Low energy chargers  Chart 4 Mobile phone extended adapter exceeding Energy Star in         GreenPeace test  3.3.3 Lack of copper wiring and use of WiMAX  3.3.4 Conclusion  Chapter 4 Renewable energy and green solutions for the telecoms industry  4.1 Energy companies providing sustainable energy solutions for the     telecoms industry  4.1.1 Why is sustainable energy necessary for the telecoms industry?  4.1.2 Carmanah  4.1.3 Proven Energy  4.2 B Corporation  4.3 Zerofootprint  4.4 1% for the planet  4.5 Trees for the future  4.6 Mobile environmentally friendly prototypes  4.6.1 Greener gadgets  4.7 Reconditioning and recycling  4.7.1 Refurbishing and reselling  4.7.2 Recycling for charity  4.7.3 Collective good  4.7.4 Recycling with benefits  4.7.5 Sourcing mobile recycling  4.7.6 Eco friendly mobile recycling  4.7.7 Community recycling  4.7.8 Recycling and fund raising  4.7.9 Locating wireless recycling  4.7.10 Digital and wireless product recycling  4.8 Mobile recycling in Europe  4.9 Green box recycling  4.10 Conclusion  Chapter 5 Mobile handset vendor strategies  5.1 Nokia  Chart 5 Nokia net sales  5.1.1 Nokia's findings Recycled materials used by Nokia Green handset  Table 3 Nokia Evolve key stats  Chart 6 Cost comparison of Nokia 3110 Evolve and 3110 Classic  5.1.4 Nokia take-back policy  5.2 Samsung  5.2.1 Samsung SGH-G600  5.2.2 GreenPeace ranking  5.2.3 Samsung Green Management  Chart 7 Samsung recycling of obsolete products in 2005  5.3 Motorola  5.3.1 Motorola MOTOKRZR  5.3.2 Race to recycle program  5.3.3 Aid to tsunami relief  5.3.4 Energy Star chargers  5.3.5 Chicago climate exchange (CCX)  5.4 Sony Ericsson  5.4.1 Sony Ericsson T650  5.4.2 PVC free  5.4.3 The Sony Ericsson list of banned and restricted substances  5.4.4 Plug-in to eCycling with US EPA  5.4.5 Village solar charger  5.5 LG  5.5.1 Reduction in standby power  5.5.2 Banned substances  5.5.3 LG KE970  5.6 HTW S116 Solar powered handset  5.7 Reusable materials from mobile phone recycling  Table 4 Phase out structure of certain hazardous materials in         GreenPeace survey  Table 5 Drivers and barriers to handset vendor and manufacturer         environmental strategies  5.8 Conclusion  Chapter 6 Telecoms operators' environmental strategies  6.1 Base stations  6.1.1 Renewable energy solutions: Biofuel  6.1.2 Renewable energy solutions: Wind and solar  6.1.3 Mobile reach  6.2 Office strategies  6.3 Electronic billing  6.4 Case studies  6.4.1 T-Mobile  Chart 8 UK Carbon emissions  6.4.2 NTT  Chart 9 NTT Group amount recycled 2007  6.4.3 China Mobile  6.4.4 Vodafone  6.4.5 BetterWorld Telecom  6.4.6 Green Mobile  6.4.7 Credo Mobile  6.5 Emerging markets  6.5.1 The Chinese market  6.6 Developed markets  6.6.1 The US market  6.6.2 The European market  Chapter 7 Environmental pressure groups and agreements  Table 6 GreenPeace electronic company ranking March 2008  7.1 GreenPeace  7.1.1 GreenPeace mobile device ranking  7.1.2 GreenPeace standards  Table 7 GreenPeace device ranking PVC Beryllium  7.2 RoHS  7.3 Kyoto agreement  7.4 EU WEEE Directive  7.5 IPP Pilot project on mobile phones  7.6 WWF Climate Savers  Table 8 WWF Climate savers members  Chapter 8 The "green" telecoms market in 2013  8.1 Developing a green only market  8.1.1 Corporate responsibility  8.2 "Green" products for the ethical consumer  8.2.1 Nokia Eco Sensor Concept  8.2.2 Remade or recycled phones  8.3 Renewable energy powered networks  Chapter 9 Conclusions and recommendations  9.1 Operators9.2 Handset vendors More Details Companies Listed  1% for the planet  4INFO  ACI  Advertiser Perceptions  Alcatel Lucent  Aliant Telecom  Apple  ASA  AT&T  Avaya  B Corporation  Bell Canada  Best Buy  BetterWorld Telecom  Blesberg Telecoms  BT  Cable and Wireless  Carbon Counted  Carbon Reduction Institute  Carmanah  Cellphone recycling  Charitable recycling  Chesapeake sustainable business alliance  Catalyst lafarge  Chicago climate exchange  China Mobile  Cisco  Clean energy partnership  Collective good  Co-Op  Credo Mobile  Dell  Earthworks  eBay  Eco-cell  Econcious market  Energy Star  Enterprise Nation  Entrepreneurs organisation  Envirofone  Environmental Leader  EPA  Epsom  European Union  EU WEEE Directive  Extreme Networks  France Telecom  Fujitsu-Siemens  Google  GRC Wireless  Grecycling  Greener gadgets  Green Mobile  GreenPeace  Hewlett  HP  HTW  Huawei technologies  IBM  Idea Cellular  Image Power  Innocent  Intel  IPP Pilot project on mobile phones  Johnson & Johnson  JVC  Korea Energy Management Corporation  Kyoto Protocol  Lenovo  Lexmark  LG  London Underground  Lowcountry local first  McDonalds  McKinnon and Clarke  Michigan Nature association  Microsoft  Morgan Stanley  Motorola  Near Fields Communications  NEC  NetRegs  Nike  Nokia  Nokia Siemens  Novo Nordisk  NTT  NWTel  O2  Office Depot  Orange  Packard  Panasonic  Philips  Plug-in to eCycling  Polaroid  Proven Energy  Radio Frequency Systems  Recellular  Recycling for charities  Recycle my cellphone  Recycle wireless phones  Rethink  RIM  RIP Mobile  RoHS  Sahawa Express  Samsung  Saudi Aramco  Sharp  Soay Telecoms  Society for environmental graphic design  Sony  Sony Ericsson  Spansion  Staples  TeliaSonera  Tetra Pak  The Carbon Trust  The Collins companies  The fair trade federation  The greater Philadelphia sustainable business network  The Rugmark Foundation  The Social Venture Network  T-Mobile  Toshiba  Trees for the future  Umicore  UN  US Department of Energy  Vodafone  Walkers  Walmart  Webex  Working Assets  WWF  Xanterra parks and resorts  YouGov  Zain 

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Environmental and Ethical Strategies for the Mobile and Telecoms Market - Profiting Through Green Initiatives

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