September 4, 2008
Get a Deep Insight Into the Environmental and Ethical Strategies for the Mobile and Telecoms Market-Profiting Through Green Initiatives
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Environmental and Ethical Strategies for the Mobile and Telecoms Market - Profiting Through Green Initiatives
Global warming, our impact on the environment, and resultant environmental strategies have been at the forefront of the media in recent years and will continue to remain there while the effects of climate change continue to have such a dramatic impact on our environment. The responsibility of the damage on the environment has fallen to individuals and industries, and that includes the telecoms industry. Consumers are becoming ever more aware of their own environmental impact and that of the industries, and visiongain believes that herein lies a potentially lucrative market.
The consumer market base of green and ethical consumers will drive demand for products reflecting the current desire to restrict environmental impact from both industries and individuals. The range of products and services that offer "green" solutions coming into the market reflect the growing consumer trend in concerns for personal environmental impact. The green and ethical market has the opportunity to move away from being a niche market and appealing to a growing market base.
A growing market base of green and ethical consumers is not the only reason that the telecoms industry needs to adopt environmental strategies. Pressures from international protocols such as the Kyoto protocol are pushing governments of countries who have ratified the treaty to lower greenhouse gas emissions to specific targets. Industries will therefore find themselves under pressure to reduce greenhouse gas emissions as measures are put in place to reduce such emissions, and the telecoms industry, while not as targeted as energy companies in this matter, will also be under some pressure.
If telecoms industries continue to pollute the environment, and make little or no effort to bring green products and services to the market, this will result in a particularly negative public image given the current public feeling towards climate change, and a potentially lucrative market will be missed. Telecoms companies should also consider the potential cost savings to be made from adopting environmental strategies. The cost of energy is continuing to rise and is one example where the industry can save money, and by adopting energy saving measures the telecoms industry can reduce its environmental impact and save energy costs across its business. However telecom companies can profit from improving the environment as they offer alternative delivery methods for oral and written communications and save on transport pollution.
Reading this exclusive management report will tell you the following:
- Who are the main players in the green and ethical market and what are they doing?
- What strategies can be adopted by those in the telecoms industry wishing to enter or improve their position in the market?
- What are the methods and products being used in the market and what will be used in the future?
- Will the green and ethical market be sustainable in the long term?
- Which environmental strategies in the telecoms industry are more effective?
Find out the answers to these and many other questions by buying this vital industry insight.
Awareness of the impact of telecoms on the environment is growing. The amount of electricity used and waste generated by the industry is extremely high. The telecoms industry has a duty to lower its impact in the wave of public opinion and high number of media reports regarding climate change.
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Chapter 1 Introduction 1.1 Global warming 1.2 The telecoms industry and the environment 1.3 The focus of the report Chapter 2 Telecoms industry awareness of its environmental impact 2.1 Carbon footprint; industries and individuals 2.1.1 Carbon offsetting and trading 22.214.171.124 Environmental branding 2.1.2 Personal responsibility 2.1.3 Why have companies become more aware of their carbon footprint? 126.96.36.199 Cost savings and market potential 2.2 Past environmental strategies 2.2.1 Carbon labeling 2.2.2 Recycling 2.2.3 Industrial alliances 2.3 Mobile telecoms aiding other industries in reducing their carbon footprint Chart 1 Incentives for reducing face-to-face meetings 2.3.1 Mobiles reduce environmental impact in local business 2.3.2 Mobile influence on working from home 2.3.3 The Mobile Web 2.3.4 Mobile marketing and advertising Chart 2 Digital marketing 188.8.131.52 LBS search 2.3.5 Mobile mapping 2.3.6 GPS 2.3.7 Digital wallets 184.108.40.206 Barriers to NFC solution 2.3.8 Fixed line solution; video calling and teleconferencing Chart 3 Potential carbon emissions to be saved from teleconferencing and telecommuting Table 1 Telecommuting cost savings and productivity 2.4 Marketing hype versus social responsibility 2.4.1 Fashion versus sustainable 2.5 Governmental pressure 2.5.1 The Kyoto protocol 2.5.2 Ramifications for industries failing to improve CO2 emissions 2.5.3 Energy competitiveness 2.6 Green business goals Chapter 3 Telecoms Impact on the environment 3.1 Network impact 3.1.1 Running a fixed and mobile network 3.1.2 Powering a base station 3.2 Green fixed line telephone solutions 3.2.1 PON 3.2.2 Go Green IP technology 3.3 Mobile handset energy saving solutions 3.3.1 Energy saving screen 3.3.2 Low energy chargers Chart 4 Mobile phone extended adapter exceeding Energy Star in GreenPeace test 3.3.3 Lack of copper wiring and use of WiMAX 3.3.4 Conclusion Chapter 4 Renewable energy and green solutions for the telecoms industry 4.1 Energy companies providing sustainable energy solutions for the telecoms industry 4.1.1 Why is sustainable energy necessary for the telecoms industry? 4.1.2 Carmanah 4.1.3 Proven Energy 4.2 B Corporation 4.3 Zerofootprint 4.4 1% for the planet 4.5 Trees for the future 4.6 Mobile environmentally friendly prototypes 4.6.1 Greener gadgets 4.7 Reconditioning and recycling 4.7.1 Refurbishing and reselling 4.7.2 Recycling for charity 4.7.3 Collective good 4.7.4 Recycling with benefits 4.7.5 Sourcing mobile recycling 4.7.6 Eco friendly mobile recycling 4.7.7 Community recycling 4.7.8 Recycling and fund raising 4.7.9 Locating wireless recycling 4.7.10 Digital and wireless product recycling 4.8 Mobile recycling in Europe 4.9 Green box recycling 4.10 Conclusion Chapter 5 Mobile handset vendor strategies 5.1 Nokia Chart 5 Nokia net sales 5.1.1 Nokia's findings 220.127.116.11 Recycled materials used by Nokia 18.104.22.168 Green handset Table 3 Nokia Evolve key stats Chart 6 Cost comparison of Nokia 3110 Evolve and 3110 Classic 5.1.4 Nokia take-back policy 5.2 Samsung 5.2.1 Samsung SGH-G600 5.2.2 GreenPeace ranking 5.2.3 Samsung Green Management Chart 7 Samsung recycling of obsolete products in 2005 5.3 Motorola 5.3.1 Motorola MOTOKRZR 5.3.2 Race to recycle program 5.3.3 Aid to tsunami relief 5.3.4 Energy Star chargers 5.3.5 Chicago climate exchange (CCX) 5.4 Sony Ericsson 5.4.1 Sony Ericsson T650 5.4.2 PVC free 5.4.3 The Sony Ericsson list of banned and restricted substances 5.4.4 Plug-in to eCycling with US EPA 5.4.5 Village solar charger 5.5 LG 5.5.1 Reduction in standby power 5.5.2 Banned substances 5.5.3 LG KE970 5.6 HTW S116 Solar powered handset 5.7 Reusable materials from mobile phone recycling Table 4 Phase out structure of certain hazardous materials in GreenPeace survey Table 5 Drivers and barriers to handset vendor and manufacturer environmental strategies 5.8 Conclusion Chapter 6 Telecoms operators' environmental strategies 6.1 Base stations 6.1.1 Renewable energy solutions: Biofuel 6.1.2 Renewable energy solutions: Wind and solar 6.1.3 Mobile reach 6.2 Office strategies 6.3 Electronic billing 6.4 Case studies 6.4.1 T-Mobile Chart 8 UK Carbon emissions 6.4.2 NTT Chart 9 NTT Group amount recycled 2007 6.4.3 China Mobile 6.4.4 Vodafone 6.4.5 BetterWorld Telecom 6.4.6 Green Mobile 6.4.7 Credo Mobile 6.5 Emerging markets 6.5.1 The Chinese market 6.6 Developed markets 6.6.1 The US market 6.6.2 The European market Chapter 7 Environmental pressure groups and agreements Table 6 GreenPeace electronic company ranking March 2008 7.1 GreenPeace 7.1.1 GreenPeace mobile device ranking 7.1.2 GreenPeace standards Table 7 GreenPeace device ranking 22.214.171.124 PVC 126.96.36.199 Beryllium 7.2 RoHS 7.3 Kyoto agreement 7.4 EU WEEE Directive 7.5 IPP Pilot project on mobile phones 7.6 WWF Climate Savers Table 8 WWF Climate savers members Chapter 8 The "green" telecoms market in 2013 8.1 Developing a green only market 8.1.1 Corporate responsibility 8.2 "Green" products for the ethical consumer 8.2.1 Nokia Eco Sensor Concept 8.2.2 Remade or recycled phones 8.3 Renewable energy powered networks Chapter 9 Conclusions and recommendations 9.1 Operators9.2 Handset vendors More Details Companies Listed 1% for the planet 4INFO ACI Advertiser Perceptions Alcatel Lucent Aliant Telecom Apple ASA AT&T Avaya B Corporation Bell Canada Best Buy BetterWorld Telecom Blesberg Telecoms BT Cable and Wireless Carbon Counted Carbon Reduction Institute Carmanah Cellphone recycling Charitable recycling Chesapeake sustainable business alliance Catalyst lafarge Chicago climate exchange China Mobile Cisco Clean energy partnership Collective good Co-Op Credo Mobile Dell Earthworks eBay Eco-cell Econcious market Energy Star Enterprise Nation Entrepreneurs organisation Envirofone Environmental Leader EPA Epsom European Union EU WEEE Directive Extreme Networks France Telecom Fujitsu-Siemens Google GRC Wireless Grecycling Greener gadgets Green Mobile GreenPeace Hewlett HP HTW Huawei technologies IBM Idea Cellular Illegal-logging.info Image Power Innocent Intel IPP Pilot project on mobile phones Johnson & Johnson JVC Korea Energy Management Corporation Kyoto Protocol Lenovo Lexmark LG London Underground Lowcountry local first McDonalds McKinnon and Clarke Michigan Nature association Microsoft Morgan Stanley Motorola Near Fields Communications NEC NetRegs Nike Nokia Nokia Siemens Novo Nordisk NTT NWTel O2 Office Depot Orange Packard Panasonic Philips Plug-in to eCycling Polaroid Proven Energy Radio Frequency Systems Recellular Recycling for charities Recycle my cellphone Recycle wireless phones Rethink RIM RIP Mobile RoHS Sahawa Express Samsung Saudi Aramco Sharp Soay Telecoms Society for environmental graphic design Sony Sony Ericsson Spansion Staples TeliaSonera Tetra Pak The Carbon Trust The Collins companies The fair trade federation The greater Philadelphia sustainable business network The Rugmark Foundation The Social Venture Network T-Mobile Toshiba Trees for the future Umicore UN undress4success.com US Department of Energy Vodafone Walkers Walmart Webex Working Assets WWF Xanterra parks and resorts YouGov Zain
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Environmental and Ethical Strategies for the Mobile and Telecoms Market - Profiting Through Green Initiatives
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