September 4, 2008

Visible Technologies Announces Online Reputation Webcast and White Paper Series

Visible Technologies:

-- Visible Technologies, an industry leading provider of social media monitoring and engagement solutions, today announced it will be conducting a three-part webcast and white paper series, from September through November, focusing on the strategic importance and tactical implementation of online reputation management.

-- Search engine results and SEO strategy have raised the visibility of reputation management and continue to affect consumer perception. Recent research, highlighted by the Wall Street Journal, demonstrates negative information has a much larger bearing on consumers than positive news, creating the potential for a damaging effect on pricing of goods and services.

-- The first webcast in the series, featuring Aberdeen Group research fellow Jeff Zabin, will introduce the concept of online reputations and why they are important. The webcast is scheduled to air on Tuesday, Sept. 30, 2008 at 10 A.M. Pacific and registration can be made by visiting the following link: reputation.php. (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.) Additional webcasts will be held each month during October and November.

-- Each white paper will complement a corresponding webcast by providing an in-depth discussion of the accompanying webinar topic. White papers will be available to download from the Visible Technologies' Web site after each live webcast.

-- Visible Technologies' TruView platform helps brands and high-profile individuals manage their reputation online by ensuring that positive and relevant content is continuously positioned where users are most likely to view it.

-- TruView enables its users to manage their online reputation by improving search results across the top 20 listings, covering more than 90 percent of all Internet searches, tracking and monitoring reputations on a constant basis, and providing optional crisis management and support.


-- "Top search engine rankings can be used as an invaluable tool in the management and protection of online reputation. More than 60 billion searches are conducted every month and 90 percent of online consumers use search engines as their primary source of information. As the number of searches continues to grow, managing Internet reputations and brands online is becoming more and more business critical." - Blake Cahill, senior vice president of sales and marketing, Visible Technologies

About Visible Technologies

Visible Technologies helps companies listen and learn what consumers are saying about them online, and it enables brands to participate in the right conversations with the right influencers at the right time. With this real-time business insight and response, companies build relationships with customers, bolster their brands and grow revenue. Visible Technologies helps brands and individuals manage and protect their online reputations with the powerful TruView(TM) search engine solution and its innovative TruCast(R) platform is the industry's first complete solution for social media analysis and participation. For more information, go to, or follow our blog ( and Twitter ( feeds.