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China's Mobile Internet Device (MID) Market Research Report, Forecast to 2012 is Essential Reading for Those Involved in This Fierce Industry

Posted on: Friday, 5 September 2008, 00:00 CDT

Research and Markets (http://www.researchandmarkets.com/research/4821d8/chinas_mobile_int) has announced the addition of the "China's Mobile Internet Device (MID) Market Research Report, Forecast to 2012" report to their offering.

Mobile Internet Devices (MID) are a new concept popular in 2008. MID refers to portable PC devices smaller than a normal laptop but larger than a mobile phone, which can access the Internet conveniently.

MID provides applications such as communication, entertainment, information access and mobile office tools, which also can be used with PVP-based Internet, Navigation systems, flat-panel PCs and other consumer electronics. Compared to UMPC, MID focuses more on entertainment, and has a lower average price with reasonable combination of software and hardware.

From late 2007 to early 2008, the ASUS portable PC product Eee PC won a big success in the global market, which attracted various PC manufacturers and even non-PC producers to devote more attention and practices into the portable PC market. Brand owners like Toshiba, Lenovo, Aigo, ASUS, BenQ have decided to launch MID product solutions based on Intel, AMD, TI and ARM in the second quarter of 2008, following tremendous business opportunities on the MID market.

2008 is the first year of MID's global market era. As predicted, the MID sales volume of MID on the global market will exceed 1 million while it will exceed 100 thousand in China. During the period of 2008-2012, the sales volume will be doubled. With this opportunity, hardware providers, software providers and brand owners start their layouts on MID market in succession to survive in the fierce market competition.

Key Topics Covered:

Introduction of basic concepts

1. Definition of Mobile Internet Devices (MID)

2. Comparisons between UMPC and MID products

3. Analysis of market positioning of MID products

Application area of MID products

1. Internet

2. Entertainment

3. Office

4. Communication

5. Value-added services

Analysis of Internet access environment of MID products on China market

1. 2G

2. 3G

3. Mesh/Wi-Fi

Profiles of China MID product industry chain

1. Hardware suppliers

2. Software suppliers

3. OEM factories

4. Brand owners

5. Agents

6. Consumers

MID product solutions and cost analysis

1. Solutions

Intel

AMD

ARM

Others

2. Other hardware cost

Mould

Display screen

Memory unit

Wireless module

3. Software cost

Operating system

Application software

Analysis and forecast on China MID product market

1. Analysis of portable PC products in China

Current market

Market scale

Market prospect

2. Profiles of China MID product market

Market positioning

Competition situation

Forecast on market scale

3. Consumers of MID products in China

Characteristics of consumer groups

Consumer price affordability analysis

Consumer expectancy analysis

4. Factors affecting the development of China MID products

Favorable factors

Adverse factors

Selected Charts

Companies Mentioned:

- Intel

- AMD

- ARM

For more information visit http://www.researchandmarkets.com/research/4821d8/chinas_mobile_int

Source: Business Wire

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