September 5, 2008

Web Analytics Association Announces “Base Camp” Educational Workshops in September 2008: New York, Boston, Los Angeles and Chicago

The Web Analytics Association (WAA) is pleased to announce the details of their September 2008 Base Camp workshop series. Up to three workshops are being offered in each city: "Introduction to Web Analytics,""Online Marketing Campaign Measurement" and/or "Web Analytics for Site Optimization," delivering a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. Beginning this week, the WAA Base Camp series will occur in New York on September 10, Boston on September 18, Los Angles September 24-25 and Chicago September 24-25.

The WAA Base Camp series is designed by the Web Analytics Association for both newcomers as well as experienced practitioners seeking to refresh their knowledge of the field of web analytics.

The "Introduction to Web Analytics" workshop offers newcomers the opportunity to get grounded in the basics and provides a high level overview. For the more experienced practitioner responsible for driving traffic, online advertising, search or email marketing, the "Online Marketing Campaign Measurement" workshop will provide the necessary knowledge needed to measure and manage successful campaigns. "Web Analytics for Site Optimization" is designed for experienced marketers looking to learn about the latest tools and techniques for site optimization and improving website effectiveness.

"My only regret is that I couldn't have been in more than one session at the same time," blogged John Lovett, senior research analyst at JupiterResearch. "Overall the WAA Base Camp was an extremely worthwhile investment in time and education. The presentations were interactive, informative and entertaining -- leaving me wanting more."

For more information and to register, please visit:

 --  New York, September 10, 2008: --  Boston, September 18, 2008: --  Los Angeles, September 24-25, 2008: --  Chicago, September 24-25, 2008:      

About The Web Analytics Association

Founded by web analytics industry leaders in 2004, the mission of the WAA is to lead and support the online marketing analytics profession by educating, creating community, developing standards and best practices that facilitate best use of data, technology and processes. The organization has more than 1,500 members worldwide, representing forty countries and a broad spectrum of expertise.

In addition to serving as a forum for members to discuss a wide range of issues related to the web analytics profession, the association works to build and elevate the profession through advocacy and education, and serves as the industry's unbiased reference for standards and practices.

For more information about the WAA, or to become a member, visit the WAA Web site at

 Media Contact: Carla Vicens blast! PR for the Web Analytics Association (919) 833-9975 x10 Email Contact

SOURCE: Web Analytics Association