June 8, 2005

Internet Marketing Guru Corey Rudl Dies

FONTANA, Calif. (AP) -- Corey Nicholas Rudl, a former teen motocross champion who turned a $25 investment into a fortune as an Internet marketing guru, was killed in a crash June 2. He was 34.

Rudl, who lived in La Jolla, died after a 2005 Porsche Carrera GT in which he was riding crashed during a run at the California Speedway in Fontana.

Also killed was the driver, Benjamin Miles Keaton, 39, also of La Jolla.

Rudl owned Internet Marketing Center, which he founded in 1996 to offer advice on creating online businesses. The business eventually grew into a $7.6 million a year enterprise with 100 employees, according to the company.

Born in Carleton Place in Canada's Ontario province, Rudl was a regional motocross champion but left the sport when he was 18.

In 1989, he started a mail-order business selling parts for the discontinued Pontiac Fiero, then sold the business and started another selling discount coupon books for Ottawa-area restaurants.

He started his first Web-based business with $25.