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Sprint Wins Stevie(TM) Award in Third Annual American Business Awards(SM)

Posted on: Wednesday, 8 June 2005, 15:00 CDT

OVERLAND PARK, Kan., June 8 /PRNewswire/ -- Sprint won a Stevie Award for Best Business Turnaround (More than 2,500 Employees) in The 2005 American Business Awards. Hailed as "the business world's own Oscars" by the New York Post (April 27, 2005), The American Business Awards are the first national, all-encompassing business awards program honoring great performances in the workplace.

(Logo: http://www.newscom.com/cgi-bin/prnh/20001013/SPRINTLOGO )

"I am very excited to accept this award tonight on behalf of Sprint," said Maureen Link, area vice president - Northeast, Sprint, upon accepting the award. "Our company has been in the process of transforming the way we do business to better serve our customers. Fortunately, our customers have responded! This recognition of a job well done is truly an honor for all of us at Sprint. Thank you."

Sprint's business turnaround began in the summer of 2003 and took full effect in 2004 as Sprint transformed its organization from a product-centric structure to one mirroring customer segments and needs. Now, instead of marketing along product lines such as wireless or long-distance, Sprint markets its full suite of products directly to businesses and consumers. This has given Sprint the ability to redefine the customer experience by launching new services such as the Sprint PCS Fair & Flexible(SM) Plan, the Sprint PCS Better Wireless Guarantee and wireless Service Level Agreements. The transformation also led to improved financial performance as 2004 saw an increase in consolidated revenues; revenues from growth areas such as wireless, DSL and data; and equity value.

Members of the Awards' Board of Distinguished Judges & Advisors and their staffs selected Stevie winners from among the Finalists. Finalists were chosen by business professionals nationwide during preliminary judging in February through April.

Sprint also was selected as a Stevie Award finalist in the areas of Best Turnaround Executive, Best Corporate Social Responsibility Program (More than 2,500 Employees), Best New Product or Service (Telecommunications) and Best Marketing Organization. More details about The American Business Awards, along with a complete list of Stevie Award winners and finalists, is available at http://www.stevieawards.com/aba .

About Sprint

Sprint offers an extensive range of innovative communication products and solutions, including global IP, wireless, local and multiproduct bundles. A Fortune 100 company with more than $27 billion in annual revenues in 2004, Sprint is widely recognized for developing, engineering and deploying state- of-the-art network technologies, including the United States' first nationwide all-digital, fiber-optic network; an award-winning Tier 1 Internet backbone; and one of the largest 100-percent digital, nationwide wireless networks in the United States. For more information, visit http://www.sprint.com/mr .

About The Stevie Awards

Hailed as "the business world's own Oscars" by the New York Post (April 27, 2005), Stevie Awards are conferred in three programs: The American Business Awards, The International Business Awards, and The Stevie Awards for Women Entrepreneurs. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at http://www.stevieawards.com/ .

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20001013/SPRINTLOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com

Sprint

CONTACT: John D. Adams of Sprint, +1-913-794-2940,john.d.adams@mail.sprint.com

Web site: http://www.stevieawards.com/http://www.sprint.com/

Source: PRNewswire

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