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MWW Group Taps Former AOL and Yahoo! Vice President Ruth Sarfaty to Lead Strategic Media Practice

September 8, 2008

EAST RUTHERFORD, N.J., Sept. 8 /PRNewswire/ — MWW Group (http://www.mww.com/), one of the nation’s top ten public relations firms, announced today that Ruth Sarfaty has joined the company as executive vice president and head of the company’s Media Strategies Practice. In this role, Sarfaty will help define, craft and deliver media strategies in partnership with account teams across the MWW Group network. Sarfaty brings more than 25 years of public relations and corporate communications experience to MWW Group.

“The intersection of media with communities that drive action — whether those are actual grassroots communities where people live or digital communities — has never been more dynamic. Understanding how to motivate media to activate a community behind an issue, a purchasing decision or even public policy is critical to business success,” said Michael W. Kempner, president and CEO of MWW Group. “Ruth’s expertise in engaging those communities at AOL and Yahoo!, coupled with her innate understanding of and deep relationships with the media, will be of great value to our teams and clients across the country.”

For the last seven years, Sarfaty has been immersed in the digital space at AOL and Yahoo!, where she was heavily involved in the promotion of online content, brand marketing, and advertising technology and. As vice president of corporate communications at Yahoo!, Sarfaty was responsible for a wide variety of advertising and marketing technology projects. As vice president of corporate communications at AOL, Sarfaty led the company’s New York PR office. She worked closely with top executives to shape messaging around new products and programs. Sarfaty spearheaded the PR for such signature projects as the Emmy-winning worldwide concert “Live 8 on AOL”; “Gold Rush,” Mark Burnett’s first online game show; the free Dave Matthews Concert in Central Park; and AOL’s sponsorship of the Super Bowl XXXVIII Halftime Show.

Before joining AOL, Sarfaty was a partner at Dan Klores Communications, where she directed its consumer practice, running integrated marketing communications programs for clients in consumer products, luxury, hospitality, food, entertainment, and other sectors including The Scotts Company, Piaget, Whole Foods, and The Smithsonian Institution. Sarfaty also served as vice president of Radio City Entertainment, where, in addition to managing PR for hundreds of performances, she worked closely with the executive leadership to manage corporate and labor issues. Sarfaty also spent ten years at Howard Rubenstein Associates and served as the PR director at Barnard College.

About MWW Group

MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations and “Aim High… and Deliver” commitment to client service. For the past four years, MWW Group has been honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2006, MWW Group was named PR Agency of the Year by The Holmes Report and Mid-size PR Firm of the Year by PR News, in recognition of the firm’s growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies .

MWW Group

CONTACT: James Regan of MWW Group, +1-201-806-3128, jregan@mww.com

Web Site: http://www.mww.com/




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