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Mixx Communities Named Syndication Platform at TechCrunch 50 and Advertising Week DC

September 8, 2008

Mixx (http://www.mixx.com), a branded social news site, announced today that it will be service partner for San Francisco’s TechCrunch 50, September 8-10, and Advertising Week DC, September 15-19.

Mixx Communities (http://www.mixx.com/groups), a platform of Mixx, and a feature that enables individuals or organizations to efficiently establish custom, niche social media sites, will be the syndication platform for all exhibitors, attendees and press at TechCrunch 50 and Advertising Week DC. Users will be able to access the latest conference news, highlights, videos and photos by logging onto Mixx.com and are encouraged to vote stories up or down for an accurate pulse on what is happening in real time.

“We are thrilled to be chosen as the branded presence at each of these conferences,” said Chris McGill, CEO of Mixx. “Mixx Communities will essentially be a meeting place for attendees and press at these conferences to go to and chat about what they do and don’t like or simply see what people are talking about.”

Both TechCrunch 50 (TC50.mixx.com) and Advertising Week DC (ADWKDC08.mixx.com) have created their own Mixx Communities allowing individuals or organizations to tap into the already-existing archives of news categories and tags to import relevant content into the niche site. Prior to each conference, attendees and press are asked to create a login of their own for their conference community so they will have instant access to news and highlights at the start of each conference.

“Mixx is a perfect partner for Advertising Week DC,” says Cary Hatch, President of MDB Communications and Chairman of Advertising Week DC. “Washington is an innovative community of marketing, media and advertising professionals, and Mixx has created an innovative social media platform for events like ours. We’re looking forward to leveraging Mixx Communities to help Advertising Week DC add value for our attendees long after the event itself has ended.”

Mixx launched 10 months ago and is growing rapidly with more than 3 million unique visitors per month.

About Mixx

Mixx is owned by Recommended Reading, Inc., a privately-held company based in McLean, Virginia, dedicated to connecting users and publishers in an ever more crowded digital media environment. Mixx is a customizable social media website that empowers both users and publishers of mass market content with an unprecedented blend of user-recommended media, online social networking and comprehensive personalization tools. It is built on a fundamentally different structure that allows publishers to drive highly qualified traffic to their sites while transforming their audiences into grassroots evangelists. Mixx users engage in an intuitive, threaded experience as a result of their participation in community activities around topics they define, and creation of their own interest-based start pages with customized content submission and delivery. More information is available at www.mixx.com or info@mixx.com.

About TechCrunch 50

Founded in 2007 by leading technology blog TechCrunch and entrepreneur Jason Calacanis, the TechCrunch50 conference provides a platform for early-stage, and frequently unfunded, companies to launch for the first time to the technology industry’s most influential venture capitalists, corporations, angel investors, fellow entrepreneurs and the international media. Companies are selected to participate exclusively on merit. TechCrunch50 is supported by corporate sponsors Google, Microsoft, MySpace and Yahoo!, as well as venture capital firms including Sequoia Capital, Mayfield Fund, Clearstone Venture Partners, Charles River Ventures, Founders Fund and Fenwick & West.

About Advertising Week DC

Advertising Week DC celebrates the best of the marketing, media and advertising community with a week dedicated to networking, professional development and education.




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