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Conduit Community Toolbars Are Now TRUSTe Certified

September 9, 2008

Conduit, a leading provider of website syndication solutions for web publishers, and TRUSTe, the recognized authority in online privacy, today announced Conduit’s adoption of TRUSTe’s Trusted Download Program (TDP) certification. Trusted Download is the first software standards program in the industry, certifying downloadable software that demonstrates informed consumer choice, does not exhibit surreptitious activities, and is distributed in a responsible manner. Web publishers using the Conduit platform can be assured that their branded community toolbar will be a safe and secure method for syndicating their content and applications on Internet Explorer and Firefox.

As consumers download millions of applications per day on home computers and mobile devices, a certification program for downloadable software is critical to heighten online accountability. Conduit’s certification marks an unprecedented commitment to build a trusting collaborative platform to protect consumer privacy.

“TRUSTe’s TDP certification standards mandate transparent distribution practices, clear disclosure and informed consent prior to download and a clean uninstall,” said Colin O’Malley, vice president of strategic business for TRUSTe. “Conduit’s solution was evaluated from the perspective of both the publisher and the end-user and passed our rigorous testing with flying colors.”

Companies with TDP certification, such as Conduit, are published on the only industry-recognized safe-software whitelist. Content and search providers, anti-spyware vendors and online advertisers use this TRUSTe TDP whitelist as a tool to help make business decisions related to advertising, partnering and distributing software products. In addition, a TRUSTe seal is visible at the point of each download, which reassures community toolbar subscribers.

“This certification validates what over 180,000 web publishers already know: Conduit will stop at nothing to ensure a safe and secure experience for web publishers and their users,” said Ronen Shilo, CEO of Conduit. “And now our web publishers have a way to prove the safety and security of their toolbar to their users.”

Organizations interested in syndicating their content and applications on a branded community toolbar can go to www.conduit.com. Conduit’s easy-to-use platform is available free of charge. The community toolbar is a safe browser plug-in supported by Firefox and Internet Explorer for Windows, Mac and Linux.

About the Trusted Download Program

Trusted Download is a certification program for downloadable software, which demonstrates informed consumer choice, doesn’t exhibit surreptitious activities, and is distributed in a responsible manner. A seal at the point of download reassures consumers and a whitelist elevates certified software for advertisers and distributors. The complete set of program requirements, and additional information on the certification criteria, program elements, FAQs and sponsor roles, is available on the Trusted Download website at www.trusteddownload.com.

About TRUSTe

TRUSTe helps millions of consumers identify trustworthy online organizations through its Web Privacy Seal, Email Privacy Seal and Trusted Download Programs. TRUSTe ensures online privacy and protects confidential user information on more than 2,400 Web sites and many of the most highly trafficked, including Yahoo, AOL, Microsoft, Disney, eBay, Intuit, Pepsi and Apple. Independent research shows that when a TRUSTe web seal is present, visitors and customers are more likely to share personal information, register at higher rates and spend more money. To learn more about internet privacy visit www.truste.org.

About Conduit

Conduit provides website syndication solutions for web publishers that increase site traffic, revenue, and brand loyalty while simplifying access to the content, communities and applications that subscribers care about most. By creating a direct, always-on connection between publishers and subscribers, Conduit opens new channels for real-time communication and commerce. More than 140,000 publishers have joined the Conduit network worldwide, including major brands such as Fox News, Lufthansa, Major League Baseball, Greenpeace, TechCrunch, Softonic and small and medium organizations in 180 countries around the globe. Web publishers who become part of the Conduit network have the opportunity to syndicate their website content and applications directly to the browser by allowing subscribers to add them as simply as adding an RSS feed. To create a community toolbar for your website, visit: www.conduit.com.

 Press Contacts:  Lisa Dilg PerkettPR for Conduit 313-399-0892 Email Contact  Carolyn Hodge TRUSTe 415-520-3415 Email Contact

SOURCE: Conduit




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