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The Magellan Network (TMN) Announces Expanded Online Reservations Product Suite, TMN1

September 9, 2008
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The Magellan Network (TMN), a leading provider of online reservations and Internet-based marketing solutions for restaurants, today announced the availability of TMN1, a product suite designed to increase restaurant revenue and guest convenience. An upgrade, TMN1 includes TMN Reservations, TMN Toolkit, TMN Analytics, TMN Search Marketing and TMN Web Site Services; the suite is being rolled out to all existing TMN customers at no additional cost. New customers can test the TMN1 suite without set-up costs and fees.

Upon signing in to their online reservations service, restaurants will notice that the TMN1′s user interface has been redesigned for ease of use and to accommodate TMN1′s advanced features, including:

— TMN Reservations: Today’s restaurant guests have come to expect the convenience of making online reservations 24/7. TMN Reservations adds the reservations function to a restaurant’s own Web site to make it an interactive communication tool between the restaurant and guests wanting to dine there. Guests can invite friends, and all email addresses are captured in an ever-expanding guest database that the restaurant owns.

— TMN Toolkit: An upgrade to the existing online reservations link, TMN Toolkit allows guests to make reservations, receive special offers, write reviews and get directions without leaving the site.

— TMN Analytics: This feature provides a real time feedback mechanism from guests to their restaurants as to guest buying habits, interests and decisions. Analytics reports are detailed and optimized for the guest experience.

— TMN Search Marketing: TMN Search Marketing registers a restaurant’s most current and searched upon data to more than 88 search engines and restaurant-specific listing sites including Google and Yahoo! This ensures guests will find accurate information closer to the top of their search results every time.

— TMN Web Site Services: At no additional cost, TMN offers worry-free, secure and reliable hosting and management services for its customers’ Web sites. TMN Web Site Services’ state-of-the-art technology keeps customer sites up and running with minimal downtime.

Optionally, TMN1 customers also can purchase TMN Email Marketing, which includes a guest database that makes it easy to create email marketing campaigns that won’t end up in a spam folder. Reports indicate who opened the emails and who clicked through to the restaurant’s Web site.

“TMN1 is the new industry standard for Internet marketing platforms, and represents a significant upgrade. We’ve taken best practices for user interface development from TMN Seating Management, which was recognized by Nielsen Norman Group (NNg)

as one of the 10 best-designed application user interfaces worldwide for 2008,” said Chris Poelma, TMN Chief Operating Officer. “TMN1 trials have demonstrated that this Internet marketing platform, a first of its kind, delivers significant return on investment (ROI) for our restaurants. We are now able to guarantee a minimum of 50 customers on TMN Reservations or their money back. With this and never a set-up fee, we expect to continue to see wide adoption.”

Current restaurant customers are now receiving TMN1. Customers with any questions can call TMN’s customer service department at 888.502.6821, or support@goTMN.com.

About The Magellan Network

Established in 2006, The Magellan Network (TMN) designs and develops technology-based products and services that connect restaurants and guests with better information, service and opportunities using Internet technology they already have in place. The company’s cost-effective products improve operational efficiencies and guarantee increased profits for restaurants and increased convenience for guests. The Magellan Network is privately held and is headquartered in Durango, Colo. For more information, see www.goTMN.com.