September 10, 2008

NewBay Launches World’s First Aggregated Mobile Social Networking Solution

Building on its position as the market leader in delivering digital lifestyle solutions to carriers, NewBay Software today announced the availability of its LifeCache Social Networking v2.0 solution. A combination of the company's LifeCache Social Networking Gateway and LifeCache Social Networking Client, it advances existing capabilities to deliver the industry's leading mobile Social Networking experience for subscribers.

The LifeCache Solution uniquely provides users with an aggregated mobile Social Networking experience. It presents popular information from multiple online communities including Facebook, Bebo (AOL), YouTube and MySpace in a single feed, allowing subscribers to instantly engage with friends and family across a host of third party sites.

"We are proud to bring the LifeCache Social Networking Solution 2.0 to market, as it unites internet-style consumer innovation with carrier-grade stability, to deliver the world's most comprehensive aggregated social networking experience in a carrier branded environment," said Dr Nagappan Arunachalam, Chief Marketing Officer, NewBay Software. "We believe the Social Networking Solution provides carriers with a long term opportunity to forge closer ties with subscribers and provides a unique value-added service squarely based on changing user demand."

A key feature of the LifeCache Solution is the one-click media upload client which enables subscribers to post and share user generated content, such as photos and videos, with a single click. From NewBay's analysis of real-world usage patterns and evolving user behaviour, this latest version now offers a range of sophisticated social networking features, allowing subscribers to: update their status in real time; view friends' profiles; browse, download and comment on online media; and send private messages - all directly from the handset.

"As a growing number of people extend their online social networking into their increasingly mobile lives, carriers have a great opportunity to boost revenue via simple and compelling services that add value and enjoyment to each customer's experience. The ability to interact with online communities is extremely attractive, and carriers who enable real social networking will benefit from increased ARPU, enhanced brand engagement and ultimately, greater subscriber loyalty," said Carrie Sylvester, Senior Research Analyst at InfoTrends, Inc.

The NewBay LifeCache Social Networking Gateway enables carriers to selectively integrate with multiple social networking sites through the client, WAP/mobile internet and desktop web browser. Carriers do not have to administer each individual relationship - they simply connect to LifeCache and NewBay takes care of the rest.

NewBay LifeCache Social Networking Solution is the technology behind the popular O2 Ireland Bebo on my mobile service and Orange UK Bebo service, which was the world's first mobilization of It also powers several other carrier services such as Vodafone My Communities and Orange's Social Networking service.

NewBay LifeCache Social Networking Client is available over-the-air or pre-embedded on a range of handsets. It supports J2ME, Symbian, Windows Mobile, iPhone and RIM platforms. NewBay LifeCache, which is available as a software license or as an ASP service, currently uploads millions of media every day to social networking sites and handles hundreds of millions of page impressions a month across WAP/mobile internet and client.

NewBay will be demonstrating its complete range of LifeCache solutions at CTIA Wireless IT & Entertainment 2008 at booth #1239.

About NewBay Software

NewBay Software is the global leader in digital lifestyle solutions for carriers worldwide, enabling subscribers to create, store, view and share user generated content. NewBay LifeCache product suite empowers carriers to deliver an integrated set of converged rich-media services including photo and video albums/blogs, social networking, handset clients and messaging and contacts synchronisation services.

NewBay enables carriers to increase messaging, data and content revenue, strengthen customer loyalty and build mobile communities and social networks based on user generated content. NewBay is delivering profitable, highly successful commercial services for carriers including: T-Mobile, U.S. Cellular, Telefonica/O2, Alltel Wireless, Orange Group, Vodafone, Swisscom, Maxis and SETAR NV. NewBay is based in Dublin, Ireland, London, UK and Bellevue, USA. NewBay was founded in 2002 and is privately held.

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