September 10, 2008

Interwoven Upgrades TeamSite and LiveSite

Interwoven upgraded its TeamSite and LiveSite web site content management products.

It said TeamSite 6.7.2 allows users to create and publish web sites, landing pages, and microsites. It includes more than 90 web site building blocks to enable marketers to add advanced web page navigation, promotions, page elements, social media feedback, and rich digital media functionality.

Interwoven said LiveSite 3.1 provides content for specific visitor segments. It includes enhanced capabilities that targets anonymous site visitors based on identified information such as day, time, referring URL, search term, click stream, browser, and geography.

Ben Kiker, chief marketing officer at Interwoven, said: "Despite the choppy economic environment, this is an exciting time for marketers. They can experiment and continually enhance their online presence, provided they can move quickly and listen to their customers. Our objective is to deliver innovations that equip marketers to move with speed and agility to not only transform their online presence, but keep it tuned to the volatile demands of today's marketplace."