September 10, 2008

Edith Roman Launches New Nielsen Business Media Mailing Lists Website

Edith Roman and Nielsen Business Media jointly announced today that it has launched the Nielsen Business Media Mailing Lists Website. Marketers can now explore the multitude of list opportunities offered by Nielsen Business Media online. By visiting, one can learn how to incorporate these award-winning files into their next direct mail campaign.

Nielsen Business Media, a part of The Nielsen Company, is a leading market-focused provider of integrated information and sales and marketing solutions, helping businesses go to market more effectively and efficiently.

This new site offers more than 40 databases, 37 subscriber files and over 135 trade shows, targeting industry leaders and top executives within more than 30 individual industries spanning entertainment, media and marketing, retail, travel and performance and design. The US Masterfile contains over 3.0 million postal addresses; 2.1 million phone numbers and 1.2 million email addresses.

The site is home to all the database and subscriber files within the Nielsen Business Media family. Marketers can perform advanced searches by typing keywords into the search box in order to target specific interests. Individuals looking for suggestions from a campaign specialist may fill out the list recommendation form.

Additionally, information is available regarding other services and products including Co-Registration, Multi-Channel, Trade Show Attendees and Consumer files. Co-Registration, offers 25,000 monthly page views. The Nielsen Business Media Multi-Channel program has 355,000 postal, email and telemarketing subscribers. The Trade Show Attendees Database has 490,000 attendees and the Consumer file has 890,000 consumers.

For further information on Nielsen Business Media list rentals, visit us on the web at or contact John LoGiudice for postal inquiries at 845-731-2752 or by email at [email protected] For email inquiries contact Wayne Nagrowski, ePostDirect, phone 845-731-3854 or [email protected]

About Edith Roman

Edith Roman is a leading list brokerage and list management firm providing quality mailing lists to the Direct Marketing community for more than 50 years. Its client base includes: BNP Media, Haymarket Media, The McGraw-Hill Companies, Nielsen Business Media and SourceMedia. Address: One Blue Hill Plaza, 16th floor, PO Box 1556, Pearl River, NY 10965 800-223-2194 FAX: 845-620-9035 For more information please visit

About infoGROUP

infoGROUP ( (NASDAQ: IUSA), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoGROUP has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoGROUP database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoGROUP products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.