September 10, 2008

Audible Magic and Mywaves Partner for First Ever Mobile Video Content ID Agreement

SUNNYVALE, Calif., Sept. 10 /PRNewswire/ -- mywaves, the largest mobile video destination for consumers, and Audible Magic, the industry's top provider of content recognition and identification solutions, today announced the first mobile video content filtering relationship for the industry. This agreement ensures that content providers can trust the mywaves platform to protect their content and is a signal that mobile video is coming of age. Under the agreement, Audible Magic will provide content filtering and management services across the global mywaves mobile video platform encompassing hundreds of clips of video and thousands of channels.

"As the popularity of mywaves increases and with our growing list of top drawer content providers, it's imperative that we set the standard for content protection on mobile platforms," said Rajeev Raman, mywaves CEO and Founder. "Audible Magic is the blue chip solution for web video services and we are excited to work with them to apply their filtering technology for mywaves partners in the mobile environment."

Mobile video is the next platform for consumer video and content providers want to ensure that their content is protected before they make it broadly available. Content filtering enables mywaves, as the leading mobile video destination, to ensure that the content consumers want most, branded content, will be available on the mywaves platform.

mywaves is implementing Audible Magic's Content ID services across their global mobile video service. Leading content partners such as MTV, Sports Illustrated, Playboy, CBS, Fox, SpikeTV, VH1, and more have dedicated channels on mywaves containing copyrighted content.

"Mobile is the next frontier for video content, and mywaves, as the leading mobile video destination, needs to ensure all the content is legally available to their millions of users," said Vance Ikezoye, founder and CEO, Audible Magic. "This is a big win for content providers and for consumers."

Audible Magic content filtering services are also used on popular sites including, MySpace, Bebo and YouTube.

mywaves offers the broadest choice of free mobile video for consumers. mywaves direct-to-consumer mobile Web site enables consumers to tune into video free of charge on more than 500 different mobile phone models in more than 100 countries.

About Audible Magic Corporation

Audible Magic Corporation provides content management and anti-piracy services to the media and entertainment industries as well as business, governmental, and educational institutions. The company's offerings utilize patented content identification technologies and an extensive reference database of audio and video content that includes one of the largest collections of copyrighted digital song recording fingerprints in the world. Its digital technology and services were designed to monitor, track, manage, filter and monetize digital content in all its forms. The company has been actively providing services for the Web 2.0 user-generated content video sharing sites including MySpace, Microsoft (Soapbox), and YouTube as well as Bebo,, Dada, Dailymotion, Eyespot, GoFish, and Sony Pictures' Crackle. The company also has an agreement with Viacom's MTV Networks (MTVN) and the Harry Fox Agency, a leading U.S. music rights organization. Corporate partners include EMI Recorded Music, Palisade Systems, Sony/BMG Music, Universal Music Group, V2 Music, Warner Music Group, and EMI Recorded Music. Audible Magic is also employed by iMesh and PlayLouder MSP music service. Audible Magic products include the CopySense P2P Plug-In, CopySense Network Appliance, and RepliCheck. For more information please visit:

About mywaves Inc.

mywaves is a free, direct-to-consumer mobile entertainment service that attracts up to 300,000 daily unique visitors to mywaves enables viewers to browse through a broad choice of short-form videos, ringtones, wallpapers and games from such content partners as MTV, Sports Illustrated, Playboy, CBS, Fox, SpikeTV, VH1, and more, regardless of their phone model or service provider. The mywaves services works globally across all 3G, EDGE, EV-DO, WiFi, and WiMAX networks. Its free service has enabled the company to rapidly amass the largest mobile video audience in the world, providing advertisers the opportunity to interact with mobile consumers through the engaging medium of video entertainment and content owners the opportunity to monetize their programming through advertising as well through content sales via the contextual discovery of relevant, for-purchase multimedia. Based in Sunnyvale, Calif., mywaves is led by a team from Yahoo!, Napster, Danger, Palm and TiVo. The company is funded by venture capital firm, Menlo Ventures.

To check out the mywaves visit from your phone's browser.


CONTACT: Erica Jostedt of SutherlandGold Group, +1-415-848-7172,[email protected], for mywaves

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