Local.Com President and COO to Present at The Kelsey Group’s Directional Media Strategies 2008 Conference
Local.com Corporation (NASDAQ: LOCM), a leading local search site and network, today announced that the company will be presenting at The Kelsey Group’s “Directional Media Strategies 2008″ (DMS ’08: The Multiplatform Opportunity), being held at the Hyatt Regency in Atlanta, Georgia, September 15-17, 2008.
Bruce Crair, Local.com president and COO, will be a featured presenter on the “Mobile Local Search — What’s the Role for Yellow Pages Publishers?” panel on Wednesday, September 17, at 11:30 a.m. The panel will explore the current advertising and revenue models for mobile local search as well as how the products may evolve.
“This is an extraordinary period in the evolution of the directory publishing industry–a new, multiplatform business model is forming before our eyes, creating opportunities for both traditional and new media players,” said DMS ’08 Conference Chair Charles Laughlin, senior vice president and managing editor, The Kelsey Group. “DMS ’08 will bring together the most influential companies and executives in the global directional media business to share their views on today’s challenges and the strategies that are shaping the multiplatform future. We are fortunate to have Bruce among our roster of speakers, and we look forward to his contribution to the conference program.”
Local.com (NASDAQ: LOCM) is the largest local search network in the United States. The company uses patented technologies to provide over 17 million consumers each month with the most relevant search results for local businesses, products and services on Local.com and over 700 regional media sites. Businesses can target ready-to-purchase consumers using a variety of advertising products. To advertise, visit http://corporate.local.com/advertisewithus or call 1-888-857-6722. For more information visit: www.local.com.
About DMS ’08
Directional Media Strategies 2008 (DMS ’08: The Multiplatform Opportunity) is The Kelsey Group’s 29th Yellow Pages and directories conference (formerly Directory Driven Commerce – DDC: The Future of Yellow Pages), attracting the widest and most diverse audience of senior executives from across the global directional media industry. The conference agenda reflects the challenges and opportunities presented by the changing local media landscape. Sessions will cover the priorities of today’s traditional and online publishers, which must balance the need to focus on the basics–selling and publishing the best directory products they can in the current economy, while finding ways to achieve sustainable, long-term growth and strategic advantage in a multiplatform marketplace. For more information regarding DMS ’08, visit www.kelseygroup.com/directional-media-strategies-2008.