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Carrier IQ Opens a Mobile Broadband Window

Posted on: Wednesday, 10 September 2008, 12:00 CDT

Carrier IQ, the leader in Mobile Service Intelligence solutions for wireless carriers and equipment vendors, today unveiled a new window on the fast growing world of mobile broadband.

The company's IQ Insight Datacard Analyzer will provide accurate, detailed but anonymous insight into the performance of mobile broadband datacards. Using the IQ Insight, carriers will be able to track usage patterns, network performance and application uptake to obtain business critical information that will aid network investment and service development.

Announcing the Analyzer, Carrier IQ CEO Mark Quinlivan said: "Mobile Broadband is the fastest growing service in mature wireless networks - and to maintain that growth carriers will need to sustain a high quality user experience - based on the right investment choices, innovative pricing models and a keen focus on service quality."

"The IQ Datacard Analyzer will inform all of those decisions with accurate, actual customer behaviour and network performance information. Without that information, you are planning in a closed room; with it, you have a window on what's actually happening on your network. It is a breakthrough tool in the mobile broadband development box."

Mobile Broadband services have seen unprecedented growth in recent months, both in the USA and Europe. The GSMA reports over 50 million mobile broadband users worldwide, with 4 million new users expected to join each month by the end of 2008.

Whereas early adopters were largely corporate users accessing mobile email, the rise in consumer adoption of mobile broadband has seen a surge in music and video downloads as well as use of popular web-based applications such as Facebook and Myspace while on the move. This surge in usage has grown to a level that according to mobile analysts Analysys Mason mobile networks such T-Mobile, that were once dominated by voice traffic, now have a higher network load from mobile broadband data.

Senior analyst, Terry Norman at Analysys Mason recently noted that in order to take advantage of the increasing demand for data, mobile network operators must both enhance their access networks with a data-optimized infrastructure like HSPA+ and LTE and extend their indoor coverage.

The IQ Datacard Analyzer will track the performance of the individual cards themselves as well as the network. This will help carriers to optimize card performance and network investments to continue to deliver a high quality of service in this rapidly expanding field.

From a business planning aspect, greater understanding of user behaviour including, for example, being able to identify the peak hours for video downloads will enable operators to design tariffs that can spread network load and improve overall service.

About Carrier IQ

Carrier IQ enables mobile carriers, phone manufacturers and service providers to improve their offerings based on direct insight into the customer experience. Deployed on over 35M phones from 7 leading vendors world-wide, Carrier IQ is the world's leading provider of Mobile Service Intelligence solutions that use the mobile phone to give detailed metrics on service quality and usage. Founded in 2005 and headquartered in Mountain View, California, Carrier IQ is a privately held, venture capital-financed company with offices in USA, UK and Malaysia. Please visit www.carrieriq.com

Source: Business Wire

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