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Palin Palooza Pushes GOP VP Candidate Sarah Palin to Top of Lycos Search List, More Popular Than Paris Hilton and YouTube

Posted on: Thursday, 11 September 2008, 12:00 CDT

WALTHAM, Mass., Sept. 11 /PRNewswire/ -- Lycos, Inc. (http://www.lycos.com/), a leading provider of social publishing, media and search services, today announced the following information from The Lycos 50(TM), the most popular Internet search terms and trends for the week ending Aug. 30, 2008. For more information on this week's list and commentary, go to http://50.lycos.com/. Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the Under the Red Carpet Blog at http://redcarpet.tripod.com/blog/.

Biggest Movers and Shakers for Week Ending Sept. 6, 2008: 1. Sarah Palin Speech 500 % 2. Bristol Palin 465 % 3. Gossip Girl 433 % 4. New 90210 380 % 5. Levi Johnston 325 % 6. Pink 300 % 7. RNC 298 % 8. America's Got Talent 245 % 9. Cindy McCain 210 % 10. Ike Pappas 170 % Search Gainers:

Five of the top 10 biggest search topics on this week's Movers and Shakers list center around the GOP ticket, as Alaska Gov. Sarah Palin (#1) tops The Lycos 50, coming in at number one, generating more online interest than Paris Hilton (#2) and YouTube (#3). Palin continues to dominate news headlines, with searches spiking 500 percent over the past week for the Sarah Palin Speech. Search interest in Bristol Palin also increases four-fold as web users scour the internet in search of details on the pregnant daughter of the GOP vice presidential nominee, while online interest in the father of Bristol's child, Levi Johnston, triples. Search interest also triples for the RNC and searches double for Cindy McCain, wife of Republican presidential nominee John McCain. And from the non-political world, the television premieres of both Gossip Girl and the new 90210 score big hits with TV viewers and web users alike. Gossip Girl, which sees its best-ever TV ratings with 3.4 million viewers according to the CW, jumps 433 percent this week, while the highly-anticipated debut of the 90210 remake beat Gossip Girl's ratings by 34 percent according to Nielson, and sees a 380 percent bump in search activity on Lycos.

About Lycos, Inc.

Lycos, Inc. operates search and social media web sites that foster online communities, including the new Lycos Cinema community, bringing people together one flick at a time. Other Lycos products and sites include Lycos.com, Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos Mail, Webon, WhoWhere.com and The Lycos 50(TM). Lycos, Inc. (http://www.lycos.com/) is a wholly owned subsidiary of Daum Communications Corp., a leading search and Internet portal in Korea. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, http://www.daum.net/.

Lycos(R) is a registered trademark of Lycos, Inc. All other product or service marks mentioned herein are those of Daum Communications Corp., Lycos, Inc. or their respective owners. All rights reserved.

Lycos, Inc.

CONTACT: Kathy O'Reilly of Lycos, Inc., +1-781-370-2853,Kathy.O'Reilly@lycos-inc.com

Web site: http://www.lycos.com/http://redcarpet.tripod.com/bloghttp://lycos50.tripod.com/blog

Source: PRNewswire

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