September 11, 2008

David Eun Reveals Google’s Content Access Strategy at MidemNet

David Eun, Vice President Content Partnerships at Google Inc., will deliver a keynote at the 10th edition of the MidemNet international forum dedicated to reflection on the music business in the digital age. The central theme of this year's MidemNet will be value creation through the artist/fan relationship. MidemNet runs 17-18 January 2009 in Cannes during the MIDEM world music market.

World-famous search engine Google, which has just celebrated its 10th anniversary, is behind more than 100 content access products and services, including YouTube, Gmail, Maps, Orkut and Picasa. New for the music industry, Google has recently launched a free download service in China, in partnership with the website.

At the head of this strategy, David Eun will discuss the mechanisms behind and the advantages of such diversification of content access within an economic model built around free services.

For the second year running, MidemNet is bringing together some of the key specialists in the sector in a Visionary Chair Committee. Presided over by Ted Cohen (TAG Strategic), this year Ralph Simon from the Mobile Entertainment Forum - Americas and Bruce Houghton from the blog will join Chris Anderson (Wired Magazine), Sam Duann (Rock Music Group), Harvey Goldsmith CBE (Artiste Management Productions) and Terry McBride (Nettwerk Music Group) to advise on MidemNet.

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Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV featuring MILIA, MIPDOC, MIPCOM, and MIPCOM JUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.

Reed MIDEM is a division of Reed Exhibitions, the world's leading events organiser. Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 500 events serves 47 industry sectors. In 2007 Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 39 fully staffed offices.

For further information about Reed MIDEM visit