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The Rising Value of Internet Real Estate--Announcing the Auction of PerformanceWealth.Com

Posted on: Thursday, 11 September 2008, 15:00 CDT

The business of buying and selling domain names is continuing to heat up as individuals attempt to turn a $10 registration into a long-shot investment worth millions. In 2008, the public has seen at least three domains sell for seven figures and another 70 sell for six figures. That's the range expected for the private auction of PerformanceWealth.com, a set of 16 premium domain names with an opening bid of $250,000, scheduled to start September 1, 2008, and end November 5, 2008.

The auction offers not just domain names, but a turn-key opportunity for businesses: It features an assembled collection of 16 similar domain names; ownership of the Performance Wealth brand, trademark and logo; and a strategic implementation report, courtesy of branding, design and marketing firm The Black Boxes. These additional assets will give the new owner of PerformanceWealth.com not only a set of domains, but a competitive edge in building a business.

The Performance Wealth auction also has a philanthropic side: 10% of the full purchase price of the Performance Wealth auction will be donated to help build and support orphanages for children in Tanzania who have lost a parent to the AIDS epidemic. More information can be found at www.africaharvestofhope.org.

Good domain names - Internet address such as www.yahoo.com or www.google.com - are getting increasingly hard to come by. According to industry-leader Verisign, Q2 of 2008 saw domain registrations up 21% year over year, translating into more than 87 million active ".com" and ".net" domain names. Scarcity of available and memorable domain names is now fueling the secondary market of domain name sales.

"We're seeing the large pool of registered domain names maturing as valuable assets, and that means a lot of new business opportunity in Internet real estate," comments Matthew Leeds, owner of Whitefrog Design LLC and coordinator of the PerformanceWealth.com auction, "As these assets mature, the prospect of selling domain names becomes less about volume and more about quality."

Bringing this auction to the public opens up the arena of domain name investment to audiences that may not have considered - or realized - the potential wealth opportunities available in Internet domains. The additional assets make it a particularly attractive investment for businesses.

"It's about creating a marketplace for your domain and realizing that your best customer is a business and businesses purchase assets," says Leeds. "Domain names have been bought and sold between insiders for years, and we're excited to test the effectiveness of marketing to mainstream audiences."

If all goes as expected, the business with the highest bid will become the new owner of Performance Wealth when the auction concludes midnight on November 5, 2008.

Matthew Leeds is the owner of Whitefrog Design LLC and coordinator of the Performance Wealth auction. Whitefrog Design LLC is a web development firm located in Southern California that partners with businesses who need expert advice when selling online. For more information, visit www.whitefrog.org.

If you'd like more information about this topic, or to schedule an interview with Matthew Leeds, please call 909 / 748-1525 or e-mail info@performancewealth.com.

Source: Business Wire

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