September 12, 2008

Convera(R) and IOP Publishing Launch a Vertical Search Site for the Global Photonics Community

VIENNA, Va., Sept. 12 /PRNewswire-FirstCall/ -- Convera Corporation -- -- a leading provider of vertical search services for publishers, today announced the launch of (, a vertical search site for the global photonics industry, in conjunction with IOP Publishing.

" is a dedicated search engine that allows optics professionals to pinpoint useful information quickly and easily," said Susan Curtis, publisher of "Our community of optical scientists and engineers need to find the most relevant information available on public websites to complement the premium information that we provide to them through our magazines and websites."

Each of the thousands of websites included in the database has been personally selected by the editors of and Optics & Laser Europe magazine, both produced by IOP Publishing. The database includes the sites of leading photonics companies, key optics organizations and research centers, as well as other information sources such as journals, magazines, and news-based websites.

IOP Publishing conducted a survey amongst optical scientists and engineers who tested just prior to the official launch:

   -- 85% said they would use the site on a regular basis   -- 87% said they would recommend the site to a colleague   -- 100% said they found the site easy or fairly easy to navigate   -- 47% said they would be interested in adding to their      site as a free service for their users    

Vertical search sites, and distribution mechanisms such as toolbars and widgets, are increasingly being used by business publishers as a way of extending their brands into the essential workflow of their online communities.

About Convera(R)

Convera is a leading provider of vertical search services for publishers. Based on a semantic index of the Web, Convera enables publishers to generate additional revenue by creating customized search applications for specialist audiences under their own brand. Many of the world's largest publishers rely on Convera vertical search services to accelerate their e-publishing strategies, meet growing monetization goals and build loyal online professional communities.

About IOP Publishing

IOP Publishing is one of the largest and most dynamic publishers of physics information in the world. It is a not-for-profit publisher that is wholly owned by the Institute of Physics, and today the company publishes a wide range of journals, magazines and websites. IOP Publishing is a world leader in electronic publishing development, with a growing portfolio of innovative web products and services for the global physics community.

Convera Corporation

CONTACT: Matt Jones of Convera Corporation, +1-703-761-3700,[email protected]

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