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Mercent Launches New Platform With Integrated Data Logging and Reporting

Posted on: Monday, 15 September 2008, 12:00 CDT

Mercent, a provider of online marketing technology for retail merchants, has launched Mercent Retail with integrated data logging and reporting built upon the Amazon simple storage service from Amazon Web Services.

According to the company, Mercent Retail asynchronously writes campaign data to Amazon S3 to ensure high data availability and scalability. Mercent collects, then locally queues and processes campaign data before writing the data to Amazon simple storage service (Amazon S3) for long-term storage.

Data migration to and from Amazon S3 is handled automatically as a background process, significantly reducing application processing overhead and storage infrastructure requirements. All data is encrypted during transfer and storage to prevent unauthorized data access and ensure data security. Application response times to end-user data requests against Amazon S3 are equal or better than those processed locally under the previous architecture, said Mercent.

Chadwick Hill, director of IT operations at Mercent, said: "Amazon Web Services helps Mercent provide our retail merchants with a reliable and scalable SaaS offering while minimizing IT operating costs. By securely offloading historical advertising campaign data to Amazon S3, Mercent offers clients and our in-house performance marketing team faster, more efficient campaign performance reporting."

Steve Rabuchin, director of developer relations and business development for Amazon Web Services, said: "We are pleased to see Mercent utilize Amazon web services to bring their merchants the scalable and highly available web infrastructure that they require."

Source: Datamonitor

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