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Search and Social Media Synergies Identified in New Whitepaper

Posted on: Monday, 15 September 2008, 12:00 CDT

LAS VEGAS, Sept. 15 /PRNewswire/ -- Global digital marketing company iCrossing and Pluck Corporation, the industry leading provider of social media capabilities to publishers, brands and retailers, today announce the release of "Integrating Search and Social Media". The whitepaper traces the development of search engine marketing and social media, and identifies how marketers can leverage the synergies between the two online channels to engage consumers online. The complete whitepaper can be found at http://www.icrossing.com/research.

The simultaneous rise of search and social media has created a confusing technology landscape for many marketers. The whitepaper concludes that while most companies have search strategies in place, and many are using (or exploring the use of) social networks to connect with their customers, few are taking the integrated approach demanded by the current Web landscape.

The solution, also discussed in the white paper, is for marketers to marry their social media and search strategies. Bound together, social media and search can provide brands, retailers and media firms with a cohesive, holistic digital marketing toolkit that respects traditional corporate branding, maximizes sales and word of mouth marketing effects, and thrives amongst disruptive technologies.

The whitepaper includes concrete steps marketers can take to ensure that their search and social media programs are working together to engage online consumers.

iCrossing and Pluck announced a partnership in June to offer an array of social media-driven digital marketing and search capabilities to major brands. iCrossing chose to work with Pluck based on the Pluck SiteLife social media platform's proven performance in powering more than 2.5 billion social media interactions each month on some of the world's largest and highest- volume digital media properties. With Personas, Groups, Blogs, Comments, Ratings & Reviews, Recommendations, Forums, Photos, and Videos, SiteLife delivers all the tools that retailers need to engage consumers.

For a copy of "Integrating Search and Social Media," please visit http://www.icrossing.com/research.

About iCrossing

iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid and natural search marketing, Web development, social media, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Arizona, the company has 620 employees in 15 offices in the U.S. and Europe.

About Pluck Corporation.

Pluck Corporation, a Demand Media company, provides social media solutions that empower leading media companies, brands, and retailers to integrate open content, community and social networking into their web properties to drive audience traffic and revenue. Pluck customers include more than 300 premium properties from market leaders like USA Today, Discovery, Conde Nast, Real Networks, Scotts and The Guardian. Pluck is based in Austin, Texas. More information on Pluck offerings can be found at http://www.pluck.com/.

DANA MELLECKER Director of Public Relations iCrossing 646.435.4456 direct 202.210.6980 mobile dana.mellecker@icrossing.com http://www.icrossing.com/

iCrossing

CONTACT: Dana Mellecker, Director of Public Relations of iCrossing,+1-646-435-4456, or mobile, +1-202-210-6980, or dana.mellecker@icrossing.com

Web site: http://www.icrossing.com/http://www.icrossing.com/researchhttp://www.pluck.com/

Source: PRNewswire

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