NeuStar and Globe Bring Yahoo! Messenger to Mobile Subscribers in the Philippines
LONDON, Sept. 15 /PRNewswire-FirstCall/ — NeuStar, Inc. today announced that it has partnered with Globe, a leading mobile network operator in the Philippines, to provide mobile instant messaging (IM) services to Globe’s subscribers. NeuStar powers Globe’s UNLICHAT service, which features Yahoo! Messenger, the top online IM in the Philippines.
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Using NeuStar’s leading IM services, its Mobile Messaging Gateway (MMG) and a host of Clients for different handsets, Globe subscribers are able to instantly access Yahoo! Messenger from their handsets wherever they are. In addition, they get to enjoy most of the functionality they have come to expect with PC-based instant messaging on the mobile phone.
“Through UNLICHAT, we will be able to provide our subscribers with a rich messaging experience — one which allows them to stay connected to the popular Yahoo! Messenger while on-the-go,” said Minette B. Navarrete, Head of Multimedia Business Group at Globe.
“Texting in an emerging market like the Philippines is a way of life for the young generation,” said XJ Wang, vice president of APAC research at Yankee Group. “Enabling mobile users to ‘chat’ with friends on the Internet via mobile devices from anywhere will definitely attract young people and help Globe to drive more IM traffic and related revenue. We believe that the historical popularity of SMS texting will lend to significant mobile IM growth in the future as smart phones become more affordable in emerging markets, since mobile IM has even better feature functionality than SMS.”
Allen Scott, general manager of NeuStar Next Generation Messaging (NGM), said, “Globe is an extremely high-profile operator in a country where messaging is a cultural phenomenon, and we are delighted to partner with Globe and help them grow new services. The combination of Globe’s desire to drive new messaging solutions and the hunger amongst Globe customers for mobile instant messaging makes this a very unique opportunity, and we expect mobile IM to be a huge success for Globe.”
About NeuStar, Inc. and NeuStar Next Generation Messaging
NeuStar, Inc. is a provider of clearinghouse and directory services to the global communications and Internet industry. In November 2006, NeuStar created its Next Generation Messaging Services by acquiring Followap Inc., a leading global provider of instant messaging, presence and interconnect services. Mobile network operators around the world trust NeuStar to enable real-time communications using presence information.
NeuStar, Inc. is headquartered in the United States, with subsidiary offices in Europe and Asia. For more information, please visit http://www.neustar.biz/ and http://www.neustar.biz/ngm.
About Globe Telecom
Globe Telecom is a leading telecommunications company in the Philippines with more than 22 million mobile subscribers. As a pioneer, Globe continues to be a part of the revolution that’s connecting millions of people across the country and around the world. Beyond technology, Globe’s business is truly shaped by the bonds that tie Filipinos together. Communications is ultimately about relationships, and this drives the company to innovate and constantly find easy and relevant ways to enrich people’s lives.
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CONTACT: John Schneidawind of NeuStar, Inc., +1-571-434-5596,firstname.lastname@example.org
Web site: http://www.neustar.biz/http://www.neustar.biz/ngm