VeriSign and RatePoint Introduce Offering to Help Build Trust Online
Shop.org Conference, Booth #212 — Facing online security threats, abandoned transactions and the emerging influence of social networks, businesses looking to boost confidence and trust among consumers now have a new solution that helps them protect users while offering a way to monitor and improve their reputations.
Available today, the bundled solution combines Secure Sockets Layer (SSL) Certificates from VeriSign, Inc. (NASDAQ: VRSN), the trusted provider of Internet infrastructure services for the networked world, with customer feedback capabilities from RatePoint, Inc., a market leader for online reputation management and customer feedback platforms for businesses.
The combination of these two value-added solutions helps build trust for online businesses. The VeriSign Secured(R) Seal, the most trusted mark on the Internet, and EV SSL Certificates provide highly visible cues that the business is who it says it is. VeriSign secures more than 1 million Web servers worldwide with SSL encryption and rigorous authentication, while RatePoint allows customers to rate their overall satisfaction with an online business and its offerings. As a result, online businesses not only can secure their sites, they can also leverage the combination of VeriSign SSL and RatePoint reputation management to help reduce abandoned transaction rates and boost consumer confidence.
“As an online retailer, security and customer satisfaction are two key drivers to attract customers and grow our relationships with them; it’s all about trust,” said Chris Letendre, president of BuyMMOAccounts.com, a leading retailer of World of Warcraft(R) accounts. “With VeriSign EV SSL Certificates and RatePoint, I can easily demonstrate my customer focus.”
“For many enterprises, the influence of Internet social media has resulted in a crisis of confidence in their ability to manage opinions about their brand and business,” said Toby Bell, Gartner research vice president. “Coupled with the constant increase of online fraud and phishing scams, organizations have a great deal to lose if they do not become more adept at enterprise Internet reputation management. For these reasons, reputation management and security are becoming an online business imperative.”
The RatePoint solution allows online merchants to collect customer reviews, promote the reviews on their site and resolve complaints before they impact the online reputation of the business. These features tie into the rapidly emerging trend for consumers to look to other Internet users for unbiased insights into which business, product or service is worthwhile and trustworthy.
“Consumer-generated Web content is proliferating, making online reviews a common first stop for consumers considering a purchase,” said Michael Lin, vice president of SSL product management at VeriSign. “By offering RatePoint’s acclaimed reputation management platform alongside VeriSign SSL Certificates, we’re able to bridge the gap between consumers and the businesses that serve them. With this platform, we’re providing a fair, balanced and straightforward way for online businesses to connect with customers, to resolve potential disputes and to share reviews.”
“Online consumers buy only from those businesses they trust, which makes VeriSign SSL the ideal launch pad for delivering RatePoint’s reputation management and customer feedback platform to online retailers and other businesses,” said Neal Creighton, CEO and co-founder of RatePoint. “This integrated solution combines the globally trusted VeriSign brand and its proven SSL protection with RatePoint’s patent-pending platform. Together, they create what is perhaps the most innovative way for businesses to capture consumer trust — and in the process, they can do what’s necessary to bullet-proof their reputations.”
About RatePoint, Inc.
Founded in 2006, RatePoint, Inc. offers a powerful, quality-assurance certification and customer feedback platform for today’s growing businesses. Leveraging the latest in Web 2.0 trends, Web content authentication and consumer ratings systems, RatePoint, Inc. is revolutionizing the way businesses and consumers define, identify and monitor quality. RatePoint, Inc. was founded by the founders of GeoTrust and is a venture backed by Prism VentureWorks and .406 Ventures. For more information about RatePoint, Inc., call 888-777-1636 or visit www.ratepoint.com.
VeriSign, Inc. (NASDAQ: VRSN) is the trusted provider of Internet infrastructure services for the networked world. Billions of times each day, VeriSign helps companies and consumers all over the world engage in communications and commerce with confidence. Additional news and information about the company is available at www.verisign.com.
Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause VeriSign’s actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as the inability of VeriSign to successfully develop and market new products and services and customer acceptance of any new products or services, including VeriSign SSL certificates; the possibility that VeriSign’s announced new services may not result in additional customers, profits or revenues; and increased competition and pricing pressures. More information about potential factors that could affect the company’s business and financial results is included in VeriSign’s filings with the Securities and Exchange Commission, including in the company’s Annual Report on Form 10-K for the year ended December 31, 2007 and quarterly reports on Form 10-Q. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.
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SOURCE: VeriSign, Inc.