Belo Enters into Strategic Partnership With Noofangle Media
Belo Corp. (NYSE: BLC) announced today that it has entered into a multi-year partnership with Noofangle Media to provide original, award-winning lifestyle content to Belo Web sites in all 15 of its markets.
“We recognize the importance of having a strong local Internet presence and are looking for ways to grow our stations’ Web sites,” explained Kathy Clements, Belo senior vice president/Television Operations. “Noofangle’s ability to meet the high standards Belo television stations place on content for its consumers and advertisers was the primary consideration in forming this partnership. Expanding Belo’s online presence in the areas of lifestyle content will accelerate the Company’s ability to build a competitive advantage and attract a broader Web site audience.”
“Having an industry leader like Belo as a partner clearly demonstrates that a commitment to high-quality, engaging content is a winning online strategy,” Noofangle Media Co-Founder Marc Montoya commented. “Belo has consistently been viewed as an industry innovator and we are proud to be chosen as its content partner. Together with strategic partners like Belo, we can redefine the next generation of online content syndication for local broadcasters.”
The agreement provides Belo Web site access to market-exclusive content from Noofangle’s award-winning sites including: Green Right Now (www.greenrightnow.com); Get Listy (www.getlisty.com); Shopperati (www.shopperati.com); and TV Puzzles (www.tvpuzzles.com). Noofangle’s team of seasoned editors and writers will update the content daily with professionally written, engaging lifestyle information.
Belo Corp. is one of the nation’s largest pure-play, publicly-traded television companies, with annual revenue of approximately $775 million. The Company owns and operates 20 television stations reaching more than 14 percent of U.S. television households, including ABC, CBS, NBC, FOX, CW and MyNetwork TV affiliates, and their associated Web sites, in 15 highly-attractive markets across the United States. Belo stations consistently deliver distinguished journalism for which they have received significant industry recognition including nine Alfred I. duPont-Columbia University Silver Baton Awards; nine George Foster Peabody Awards; and 23 national Edward R. Murrow Awards – all since 2000, and in each case more than any other commercial station group in the nation. Nearly all Belo stations rank first or second in their local market. Belo owns stations in seven of the top 25 markets in the nation, with six stations located in the fast-growing, top-14 markets of Dallas/Fort Worth, Houston, Seattle/Tacoma and Phoenix. Additionally, the Company has created regional cable news channels in Texas and the Northwest increasing its impact in those regions. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.
About Noofangle Media, Inc. (www.noofanglemedia.com)
Noofangle Media, Inc. works with leading media companies to expand their online revenue potential. Working with a national network of experienced and respected journalists, Noofangle Media produces compelling, original editorial content in platforms that are easily and seamlessly integrated into partners’ Web sites. These proprietary platforms – which include Green Right Now(TM) and Shopperati(TM) – are ideal, out-of-the-box solutions for companies that want to grow their online revenue and provide their audiences with professional, relevant content they can trust. Noofangle Media, Inc. is headquartered in Addison, Texas.