September 17, 2008

Imation’s ‘TDK Life on Record’ Offers First 6x Blu-Ray Discs to the U.S. Market

OAKDALE, Minn., Sept. 17 /PRNewswire-FirstCall/ -- Imation Corp. , exclusive licensee of the "TDK Life on Record" recording media brand, today announced the first 6x Blu-ray recordable (BD-R) and Blu-ray recordable double layer (BD-R DL) media for the U.S. retail market. Imation is also launching a full line of TDK Life on Record Blu-ray disc cleaning and storage accessories to protect and maintain high-definition content on this new media format.


"As more consumers create new digital memories in high definition, those memories will be relived on Blu-ray media," said Jean-Paul Eekhout, global brand director of the TDK Life of Record brand, Imation Corp. "The TDK Life on Record brand continues to be a sought-after Blu-ray pioneer both as the first- to-market with 6x Blu-ray recordable media, and for unique technology and accessories that make TDK Blu-ray media more durable and compatible with Blu-ray players."

TDK Life on Record 6x Blu-ray Discs

Blu-ray media has the high capacity needed to handle content like high- definition movies and television -- 25GB on a single layer and 50GB on double layer discs, about 5-to-10 times the capacity of standard DVD media. TDK Life on Record Blu-ray 6x discs have the fastest recording speeds currently available in the U.S. market with data transfer rates of up to 216 Mbps -- equivalent to approximately 20x recordable DVD media. Using TDK Life on Record 6x Blu-ray discs, consumers can record 25GB of data in as little as 17 minutes -- approximately six minutes faster than a 4x BD-R.

TDK Blu-ray discs are ideal for consumers who expect their archived digital memories to be there in years to come. They feature revolutionary Durabis 2 hard-coating technology, which delivers a high degree of protection against scratches, fingerprints and dust. Additionally, TDK Blu-ray discs incorporate a unique inorganic double-layer metal recording structure that resists against breakdown from exposure to light for superior durability and longevity.

TDK Blu-ray discs also address compatibility concerns with newer technology. They offer one of the industry's highest compatibility with the wide range of Blu-ray recordable hardware and are compliant with Blu-ray disc recordable format VER. 1.3.

TDK Life on Record Blu-ray 6x media is available in 25GB single layer and 50GB double layer capacities starting in October at select retailers for suggested retail price of $13.99 for a BD-R 1 pack; $32.99 for a BD-R DL 1 pack.

Blu-ray Disc Cleaning and Storage Accessories

Using Blu-ray-specific cleaning and storage accessories helps users safely clean and preserve Blu-ray discs and players, protecting their digital memories over the long-term. The TDK Life on Record accessories include:

   -- TDK Life on Record Opticloth for Blu-ray. These re-usable micro-fiber      cloths are designed specifically to clean Blu-ray media safely. They      will be available in November for a suggested retail price of $4.99.   -- TDK Life on Record Blu-ray Clean Cloths. These dry, disposable,      non-abrasive cloths provide a safe way to remove dust, dirt and oil      from Blu-ray disc surfaces. The cloths are available in November for      a suggested retail price of $4.99 for a pack of 20 cloths.   -- TDK Life on Record Blu-ray Player Laser Lens Cleaner. Blu-ray Player      Lens Cleaner helps maintain and clean Blu-ray players, ensuring      consistent high-performance, quality disc playback. The TDK Life on      Record Blu-ray Player Laser Lens Cleaner will be available in November      for a suggested retail price of $29.99.   -- TDK Life on Record Blu-ray Tyvek(R) Sleeves. Tyvek sleeves make it easy      to store and protect Blu-ray discs in a scratch-resistant sleeve. Packs      of 25 will be available in November for a suggested retail price of      $8.99.    

Imation will showcase TDK Life on Record Blu-ray 6x discs and its cleaning and storage accessories at the Pepcom(R) Holiday Spectacular! media event at the Metropolitan Pavilion in New York City from 6-9 p.m. on Thursday, Sept. 18, 2008.

About "TDK Life on Record" Brand Media

"TDK Life on Record" brand is a leading recording media brand worldwide. TDK's recording media business was acquired by Imation Corp in 2007. Imation holds the exclusive global license for the TDK Life on Record brand for recordable DVD and CD media, digital camcorder tapes, professional data storage solutions including LTO Ultrium media and more.

About Imation Corp.

Imation is a leading global developer and marketer of branded offerings that enable people to capture, save and enjoy digital information. Our world- class portfolio of digital storage products, audio and video electronics, and accessories reaches customers through a powerful global distribution network. The result is a company with strong commercial and consumer businesses and continued long-term growth and profitability that creates shareholder value.

Imation Corp.'s global brand portfolio, in addition to the Imation brand, includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, "Is it live or is it Memorex?" and the XtremeMac brand. Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world's leading recording media brands. Additional information about Imation is available at

Imation, the Imation logo, Memorex, the Memorex logo, 'Is it live or is it Memorex?, XtremeMac and Durabis are trademarks of Imation Corp. and its subsidiaries. The TDK Life on Record logo is a trademark of TDK Corporation. All other trademarks are property of their respective owners.

Imation Corp.

CONTACT: Mary Rawlings-Taylor of Imation Corp., +1-651-704-6796,[email protected]; or Josie Lee of Brodeur Partners,+1-602-808-1162, [email protected], for Imation Corp.

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