September 17, 2008

Wize Partners With Expo to Amplify Product Reviews for Consumers

Wize (, a Web site enabling consumers to quickly find the best products based on their needs, today announces Expo ( as its first syndication strategy partner. Best known for its community-submitted video product reviews, Expo will add Wize's social product research summaries, allowing consumers to find the best products for their needs by answering two questions, 'What product are you looking for?' and 'How will you use it?'

The syndication tool allows many types of Web sites, from community-based to commerce, the opportunity to provide tips from real consumers, product pricing, availability and the personalized product recommendations from Wize, directly to visitors of their own sites. Wize also allows partnering Web sites the chance to customize the tool to meet their needs.

"Expo brought video product reviews to the Web, creating an incredibly immersive, virtual word of mouth product research experience. With Wize's research summaries, we're able to combine our reviewers' personal insights with the collective wisdom of users from across the Web," said Bill Hildebolt, president of Expo.

The result is a tool that shows consumers not only how other consumers rate a product but in what capacities the product is known to excel. For example, if one were to search Canon Pixma MP470 Photo All-In-One Inkjet Printer on the Expo Web site, the Wize product research summaries allow those consumers to see that the product is great at invitations and cards, all-in-one purposes, borderless print jobs, basic printing and faxing.

The demand for consumer-driven, third-party content tools, like Wize's social product research summaries, is increasing as researchers learn more about whom it is that consumers trust for information. According to an April 2008 Forrester Research study, more than 60 percent of North American consumers trust consumer reviews on retail Web sites, even if those people are total strangers.

"People want to know what others think about a particular product simply and easily," said Wize president and CEO Tom Patterson. "Wize provides an intuitive summarized view of what 'the crowd' thinks to corporate and commerce sites, and as a result, both the consumer and syndication partners benefit."

Wize hosts the tool as a third-party provider, which means partners never have to worry about updating or maintenance. The social product research summaries can be quickly and easily added to any site, and what's more, Wize works specifically with each partner to guarantee that their site visitors get the best and most relevant information for their needs.

To learn more about Wize, visit To inquire about partnership syndication opportunities, visit or email [email protected]

About Wize

Wize simplifies product research by helping consumers find products based on their needs instead of technical product features. Users simply tell Wize what product they are looking for and how they want to use it, and its patent-pending semantic technology provides a personalized list of the top products for their needs, based on user and expert reviews on the Web. Wize, headquartered in San Mateo, Calif. with offices in Minneapolis, Minn., is privately held and funded by Mayfield Fund and Bessemer Venture Partners. For media inquiries, contact Lauren Sanders of Dittoe PR at 317-202-2280 or [email protected] For company information, visit

About Expo

Expo is the first and largest video-based social network specifically created for consumers to connect, share and celebrate the products they are passionate about. This fast-growing community has created the world's largest catalog of nearly 300,000 Videopinions(SM) -- product reviews in an easy-to-understand video format -- covering everything from soap to cell phones to cars. Expo provides marketers with a platform to safely navigate the new world of social media by engaging with brand fanatics in a more authentic conversation. Expo's Videopinions(SM) reviews are available online at and are distributed through partnerships with the world's largest portals including Yahoo! Video, AOL, Google and YouTube; to leading ecommerce destinations like