September 18, 2008

Sprint Wins Two Top Awards at CTIA Wireless IT & Entertainment Conference

Sprint (NYSE:S) is celebrating two awards won late last week at the annual CTIA Wireless IT & Entertainment conference held in San Francisco: Best Overall Product of CTIA Wireless IT & Entertainment 2008 for Sprint One Click, an easy-to-use and highly customizable user interface available on three multimedia devices - Samsung Rant(TM), Samsung Highnote(TM) and LG Lotus(TM) - and Best Cell Phone of CTIA Wireless IT & Entertainment 2008 for Samsung Rant.

The honors were awarded by the editors of LAPTOP magazine. According to LAPTOP, when selecting award winners, they sought out the top forward-thinking devices, applications and services at the show that exhibit innovative design and utility while enhancing the manner in which customers and business users communicate, work and stay entertained while away from home or the office.

Samsung Rant and One Click represent new value packed into Sprint's Now Network, which already features Simply Everything's unprecedented worry-free pricing and Sprint Mobile Broadband's immediate access to exclusive content like NFL Mobile Live. Sprint will offer One Click on additional phones beyond the initial three, including two new colors of Katana Eclipse from SANYO this fall.

"Proving that you don't need a smartphone to have a smart interface, Sprint's new One Click menu system makes it dead simple to access everything from your text messages and e-mail to Sprint's navigation and music services," wrote Mark Spoonauer, LAPTOP editor-in-chief. "We love the carousel-style UI, and that you don't have to dig through sub-menus to get what you want, including You Tube. The UI not only saves time, it will encourage Sprint customers to take full advantage of all the carrier's services, making the Simply Everything plan that much sweeter."

As simple to use as speed dial, One Click's carousel menu style makes it easy to access favorite features in just one step. One Click brings the simplicity, customization and easy navigation commonly found on smartphones and high-end wireless devices to Sprint's mid-tier devices. It easily allows users to personalize their home screen by selecting and organizing features and content, such as text messaging, Google search, Sprint Navigation, email, favorite Web sites, music, and call log.

One Click personalizes the device by allowing customers to select from a list of features and content to include on their home screen, bringing the Now Network right to their fingertips. One Click also allows users to access Google on their home screen, so they can take advantage of the ultra-fast speed of the Now Network to search the Internet and access other Google services in just one step. Customers can also use One Click to add shortcuts to their favorite open Internet sites so they can be accessed directly from the home screen as well.

With One Click, scrolling through the customizable carousel-style menu on the home screen provides instant information related to each feature. For example, when a customer with text messaging on their home screen scrolls to that feature, they will see the number of new messages received. A single click takes the user directly to the feature selected.

As one of the first devices to offer One Click, Samsung Rant offers access to the blazing fast speeds of the Sprint Mobile Broadband Network and a popular messaging form factor. It features a smooth horizontal slide with a full QWERTY keyboard. Samsung Rant also provides easy access to Sprint Navigation, Sprint Music Store and Sprint TV with an extensive collection of live and on-demand content. Additional features include a 2.0 MP camera/camcorder, stereo Bluetooth, expandable memory up to 16GB and speaker-independent voice recognition.

Samsung Rant will be available exclusively from Sprint in October for just $49.99 with a two-year contract and after a $50 mail-in rebate. It will be available in red or black, and Best Buy will offer an exclusive purple color option.

"We couldn't stop talking about Samsung Rant's super affordable price and full feature set," wrote Todd Haselton, LAPTOP staff writer. "$49.99 and a Simply Everything contract will get you a phone that provides everything from Sprint Navigation to Sprint TV, a large QWERTY keypad for easy texting and a 2MP camera for shots on the go. It uses Sprint's brand new One Click interface for quick access to You Tube, Google and the Web."

Customers purchasing Samsung Rant or any devices at Sprint retail locations can get the most out of their phone by having it personalized just for them before they leave the store. With Ready Now, Sprint retail associates work with new or existing customers to explain, set up and demonstrate the features and applications of their new phone.

Sprint's Ready Now program is a first in the industry - no other wireless company offers a similar customer experience. The service is available whenever the customer wants it; however, only existing Sprint customers have the option to schedule an appointment online by visiting

To take advantage of all the great features on these new phones without having to worry about additional monthly charges, Sprint customers can sign up for the $99.99 Simply Everything(SM) plan, which includes unlimited domestic calling, messaging, email, Web surfing, GPS navigation, Sprint Music Premier, Sprint TV(R) Premier, NFL Mobile Live, Sprint NASCAR Cup Mobile, Direct Connect and Group Connect on compatible phones. For more details on these devices and to pre-register to be among the first to own them, please visit


Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving nearly 52 million customers at the end of the second quarter 2008; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. For more information, visit