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Imation Launches New Apollo(TM) External Hard Drive Products

September 18, 2008

NEW YORK, Sept. 18 /PRNewswire-FirstCall/ — HOLIDAY SPECTACULAR! — Imation Corp. today announced two new products in its Apollo(TM) family of external hard drives (EHD). First, the 2.5-inch Apollo(TM) Expert, a line of pocket-sized, portable EHDs sheathed in a protective skin that looks just as striking vertically or horizontally on their integrated swivel stands. Next, the Apollo(TM) Pro, a line of 3.5-inch EHDs that keeps impressive data capacities and stands out on the desk. The Apollo Pro line today debuts the Apollo(TM) Pro WX, adding certified USB wireless capability for users who want to clear the cords from their workspace. Imation will display its Apollo external hard drives at the Pepcom(R) Holiday Spectacular! event at the Metropolitan Pavilion in Manhattan tonight from 6-9 p.m.

   (Photo: http://www.newscom.com/cgi-bin/prnh/20080918/AQTH039-a)   (Photo: http://www.newscom.com/cgi-bin/prnh/20080918/AQTH039-b)  

“We design our Apollo EHDs to be utilitarian and iconic,” said Subodh Kulkarni, vice president, Global Commercial Business, R&D and Manufacturing, Imation. “Utilitarian, because Apollo drives deliver the features and pure data storage performance that users need and crave; iconic, because Apollo drives simply look very good. Both lines provide a unique mix of features and benefits in both portable and desktop options, and Imation’s Apollo Pro line offers consumers the Apollo Pro WX – an easy-to-use EHD that enables a cable-free, hassle-free workspace.”

The Apollo Expert and Pro lines boast parallels and differences to satisfy the individual needs of users relying on proven data storage. Line similarities include integrated stands for vertical or horizontal orientation, low capacity/data activity indicator lights for easy identification of data processes with built-in sleep mode for energy conservation and one-touch, backup sync buttons for easy-to-use, automatic backup of data, photos, music and videos. Both lines are compatible with PC or Mac computers.

Conversely, feature differences among the products make them as unique as the products’ users. For example, the Apollo Expert UX provides portability and a leading-edge 2.5-inch form factor, along with a protective skin to prevent scratches and abrasions; whereas the Apollo Pro UX provides techno-savvy desktop users with a new-generation 3.5-inch durable form factor. The Pro line also delivers a unique solution for those on a mission to conquer cable clutter. The Apollo Pro WX, a certified wireless USB device, is ideal for clearing cords from your workspace. In addition to combining mass storage capability, the Apollo Pro WX provides users the convenience and security of wired USB and unique auto backup software for easy backup scheduling, synchronization and restoration functions.

“With the launch of its new Apollo family, Imation provides the depth and breadth to an external hard drive line that can meet the demands of most users,” said Wolfgang Schlichting, research director, IDC. “Imation is focusing on design and function to address the specific needs to store, access, connect and protect data in desktop and mobile environments. With its new certified wireless USB storage device, Imation enables wireless connectivity, a feature that will become popular in many personal storage devices in the next few years.”

Availability

The new Imation family of Apollo Expert and Pro external hard drive lines will be available in Q4 2008 in capacities ranging from 250 GB to 1.5 Terabyte through authorized Imation distributors, wholesalers, resellers and e-tailers worldwide. For additional information on Imation’s complete family of Apollo products visit http://www.imation.com/.

About Wireless USB Certification

Imation’s Apollo Pro WX wireless USB product certification is through the USB-IF (USB Implementers Forum, Inc.), who define and test wireless USB products to acceptable levels of performance. This certification also grants Imation the right to license the USB-IF wireless logo. For more information on USB-IF, visit http://www.usb.org/.

About Imation Corp.

Imation is a leading global developer and marketer of branded offerings that enable people to capture, save and enjoy digital information. Our world-class portfolio of digital storage products, audio and video electronics, and accessories reaches customers through a powerful global distribution network. The result is a company with strong commercial and consumer businesses and continued long-term growth and profitability that creates shareholder value.

Imation Corp.’s global brand portfolio, in addition to the Imation brand, includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, “Is it live or is it Memorex?” and the XtremeMac brand. Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world’s leading recording media brands. Additional information about Imation is available at http://www.imation.com/.

Imation, the Imation logo, Apollo, Memorex, the Memorex logo, ‘Is it live or is it Memorex?’ and XtremeMac are trademarks of Imation Corp. and its subsidiaries. The TDK Life on Record logo is a trademark of TDK Corporation. All other trademarks are property of their respective owners.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080918/AQTH039-ahttp://www.newscom.com/cgi-bin/prnh/20080918/AQTH039-bAP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com

Imation Corp.

CONTACT: Mary Rawlings-Taylor of Imation Corp., +1-651-704-6796,mjrawlings-taylor@imation.com; or Sarah Sbordone, +1-602-808-1167,ssbordone@brodeur.com, or Lisa Grau, +1-760-635-8640, lgrau@brodeur.com, bothof Brodeur for Imation Corp.

Web site: http://www.imation.com/http://www.usb.org/




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