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BOOMj, Inc. Announces the I-Supply API, Bringing Commerce to Any Site on the Internet

September 18, 2008

HENDERSON, Nev., Sept. 18 /PRNewswire-FirstCall/ — BOOMj, Inc., (BULLETIN BOARD: BOMJ) today announced the release of the I-Supply Application Programming Interface (API), a fully customizable web store application for websites and social networks. The I-Supply API is the most robust e-commerce solution on the internet and can be added to any website by simply copying and pasting a few lines of code. This revolutionary approach to e-commerce allows any individual or company to add utility and an additional revenue stream from their traffic at no additional cost.

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The I-Supply API provides users a central e-commerce management center and the ability to create fully customized product mixes from an offering of over 1.8 million sku’s across multiple categories including brand name computers, electronics, books, beauty and health, pet supplies and more. The look and feel of the API is completely customizable, allowing users to seamlessly integrate their web store within any part of their web property.

I-Supply handles all of the support needs of both API members and their to customers for purchasing, returns, shipping, and billing. Users will have access to live traffic reporting tools as well as financial reports allowing the API to be all profit and no hassles. The API has a full SSL secured credit processing system that allows the customers to safely process their purchases via Credit Card, Google Checkout, or PayPal. In addition, all fraud watches, charge-backs, billing issues, and merchant charges are handled through the I-Supply support team, sending live feed back to the member to monitor all of their customers, sales and returns.

Wendy Borow-Johnson, President of BOOMj, Inc., said, “The I-Supply API is one of the most exciting products that we have released to date. It is as robust an e-commerce offering that is available on the internet today. It is completely free to use and entirely profit driven. Our partners have a unique opportunity to create an entirely new revenue stream without any investment.” She continued, “The I-Supply API is another step in our plan to fully monetize the internet.” Giving any site, regardless of their size, the chance to open their own retail operation through the I-Supply API and serve local advertising through BOOMj, Inc.’s proprietary LocalAdLink division changes the face of web monetization. “From the day that we launched our core business BOOMj.com, we made it our mission to integrate commerce and community and to bring the best service and utilities to our users, we continue this mantra with the I-Supply API,” concluded Wendy Borow-Johnson.

About BOOMj, Inc. (TM)

BOOMj, Inc.(TM) (BULLETIN BOARD: BOMJ) owns and operates BOOMj.com http://www.boomj.com/ the leading niche portal with social networking and e-commerce serving Baby Boomers and Generation Jones. BOOMj.com integrates content, social networking, e-commerce, and advertising, in health, finance, politics, technology, entertainment, travel, and lifestyle. BOOMj, Inc. also operates LocalAdLink http://www.localadlink.com/, bringing local advertising to the global market and I-Supply http://www.i-supply.com/, the comprehensive e-commerce solution for websites and social networks. For more information regarding the company, please visit http://boomj.ir.stockpr.com/

Safe Harbor Statement:

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: Except for historical information, the matters discussed in this press release contain forward-looking statements that involve risks and uncertainties, including but not limited to economic, competitive, governmental and technological factors affecting BOOMj’s operations, markets, products and prices and other factors discussed in the Company’s various filings with the Securities and Exchange Commission.

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BOOMj, Inc.

CONTACT: Liz Wong of BOOMj, Inc., +1-949-679-7000, liz@boomj.com

Web site: http://www.boomj.com/




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