September 18, 2008

Digital River to Exhibit at Ad

Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced that it will exhibit at ad:tech London 2008. The exhibition and conference is being held Sept. 24-25, at the National Hall, Olympia Conference Centre in London, England.

Digital River will exhibit in booth 248, located on the ground level of the conference center. The booth will feature a variety of online direct marketing tools and services from its business unit Direct Response Technologies, including the DirectTrack(R) affiliate management platform, the KeywordMax(R) paid search bid management tool and the DirectLeads(R) lead generation network.

These tools and services are designed to help online marketers, including merchants, advertising agencies and advertising networks manage and implement affiliate marketing programs, search-engine bid management campaigns, and targeted, rich media ad-serving and email delivery capabilities. The solutions, which are privately branded and fully translatable, allow online marketers to convey a seamless brand message to affiliates as well as perform real time tracking, reporting and ROI statistics in the affiliate's native currency.

A two-day exhibition and conference, ad:tech London 2008 is dedicated to interactive advertising and marketing technologies, such as Internet marketing, search-engine marketing, email marketing, mobile marketing and e-commerce. More information about ad:tech London is available at

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software publishers, consumer technology manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Stockholm, Sweden; Taipei, Taiwan; Tokyo, Japan; and Shanghai, China. For more details about Digital River, visit the corporate Web site at or call 952-253-1234.

Digital River, DirectLeads, DirectTrack and KeywordMax are registered trademarks of Digital River, Inc. or its affiliates. All other company and product names are trademarks, registrations or copyrights of their respective owners.