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Toshiba Launches Application Development Program Enabling Third-Party Development for Strata Telecom Systems

Posted on: Tuesday, 14 June 2005, 12:00 CDT

Annual Subscription Enables ISVs, VARs, SIs and Dealers Access to Software Development Kits, FeatureFlex, Online Sales Site, Tech Support

Toshiba America Information Systems, Inc., Digital Solutions Division (TAIS DSD) today announced the launch of its new Toshiba Application Development Program for third-party telecommunications developers, independent software vendors, value added resellers, systems integrators and its Authorized Toshiba Dealer Network. For an annual subscription fee, members have access to all the tools and support they need, including Toshiba's FeatureFlex(TM), to develop applications for Toshiba's award-winning Strata CIX(TM) pure IP business communications system and Toshiba's Strata CTX(R) digital business communications system.

"The Toshiba Application Development Program empowers third-parties to create and market new applications using FeatureFlex for thousands of Strata CIX IP users," said Larry Meyer, vice president, sales and marketing, of TAIS DSD. "As a result, it then gives our authorized dealers and enterprise customers access to a virtually limitless number of applications that will allow them to communicate in ways that are unique to their own needs."

Toshiba Application Development Program comprises:

-- Toshiba Application Development Network (TAD Network) -- This online, password-protected site provides access to Toshiba software, software upgrades, and much more. It also functions as a forum for the community of Toshiba developers, facilitating interaction and networking. TAD Network is also home to an online database of application modules for customers and Toshiba's Authorized Dealer Network of more than 800 dealer locations nationwide.

-- Software Developers Kit -- This kit provides everything needed to create applications for Toshiba Strata telecommunications systems. It includes modules for:

-- FeatureFlex development using industry-standard TCL programming language to create and enable new telephone system features. It combines call control capabilities and voice processing capabilities into a single development environment, enabling a wide range of possible applications.

-- System TAPI development, which provides first- and third-party call control to the Strata CTI link. This enables the development of third-party server-based applications that can be tightly integrated with the backend server applications.

-- Station TAPI development, which provides an inexpensive way to implement CTI application using First Party Call Control capabilities for small number of users.

-- Info Manager development, which provides the web applications on the IP phone by taking advantage of the browser capability of the IPT2008 large display IP phone.

-- Toshiba Training -- It includes a two-day FeatureFlex training for one person at Toshiba in Irvine, Calif. Additional training is available.

-- Toshiba Development Support -- 10 hours is included. Extra support hours are available for members only.

-- Access to Toshiba Authorized Dealer Network -- Application and vendor introductions are made on Toshiba's dealer intranet, so dealers can directly purchase and work with independent developers.

-- Visibility via Toshiba's public website at www.telecom.toshiba.com.

Availability and Requirements

Toshiba Application Development Network is available now. It is priced at $2,500 for the first year and $2,000 annually thereafter. For a TAD Network member to develop FeatureFlex applications, a Toshiba Strata CIX Development System is required. The development system is comprised of all standard Toshiba components -- CIX, Media Application Server and IPT2000 series and DKT3000 series phones. The development system is also available now. For more information on subscriptions, please visit http://www.toshiba.com/taistsd/developer/ or e-mail TSDPartnerSupport@tais.toshiba.com.

About Toshiba Strata CIX Family

Designed for SMB enterprises or larger corporate users with multiple sites, Toshiba Strata CIX is a pure IP business communications system that supports up to 672 ports, offers new FeatureFlex(TM) capabilities, can be TDM-enabled, and provides a smooth migration path from Toshiba Strata CTX and Strata DK digital business communication systems. It is the winner of Frost & Sullivan's 2005 Product Innovation Award, Internet Telephony magazine's 2004 Product of the Year Award, Communications Solutions' 2004 Product of the Year Award, and Customer Interaction Solutions magazine's 2005 IP Contact Center Technology Pioneer Award.

About Toshiba Strata CTX Family

Toshiba Strata CTX is a digital business communications system that supports up to 672 ports, can be IP-enabled, and provides a smooth migration path from Toshiba Strata Strata DK digital business communication systems. The Strata CTX family is being migrated to Strata CIX with the exception of the Strata CTX28. Toshiba will continue to offer the Strata CTX28 digital business telephone system, an all-in-one, turnkey solution designed specifically for small companies. Delivering up to six CO lines with built-in Caller ID interface, the Strata CTX28 supports up to 16 digital telephones; two analog ports; optional integrated, plug-and-play four-port voice mail capabilities; and ability to upgrade to a larger system size.

More information on Strata CIX, Strata CTX and FeatureFlex can be found in the products section at www.telecom.toshiba.com.

About Toshiba America Information Systems, Inc.

Headquartered in Irvine, Calif., TAIS is comprised of three divisions: Digital Products Division, Digital Solutions Division and the Storage Device Division. Together, the three divisions provide mobile products and solutions, telecommunications, imaging and storage products and services. Products include industry leading portable computers, projectors, DVD/CD recordable products and hard disk drives for computers, telephony products, digital imaging systems, wireless solutions and services.

TAIS provides sales, marketing and services for its wide range of information products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America Inc., a subsidiary of Toshiba Corporation, which is a world leader in high technology and integrated manufacturing of electrical and electronic components, products and systems. Toshiba has global sales of over $52 billion, and more than 300 subsidiaries and affiliates worldwide. For more information visit the company's Web site at www.toshiba.com.

(C) 2005 Toshiba America Information Systems Inc. Strata is a registered trademark of Toshiba Corporation. All product, service and company names are trademarks, registered trademarks or service marks of their respective owners. Information including without limitation product prices, specifications, availability, content of services and contact information is subject to change without notice.

Source: Business Wire

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