Sirius to Supply Music to Sprint Phones
NEW YORK (Reuters) — Sirius Satellite Radio on Tuesday said it reached a deal to supply music channels to telecommunications company Sprint on a mobile phone to be introduced later this year.
Sirius said channels being evaluated by the two companies include new hits, classic rock, hip-hop, country and blues.
Financial details of the agreement between the two companies were not disclosed.
Details of the plan are expected to be unveiled later this year, the company said. Sirius said the cost of the new channels would be included in the cellphone service package that Sprint sells to its customers, rather than sold separately by Sirius.
Sirius said the agreement is part of a move to deliver its content to consumers beyond those who buy its satellite receivers and pay about $13 a month for coast-to-coast radio service.
“One of our goals is to make this unique content available to as many Sprint PCS Vision customers as we can, over as many multimedia devices as possible,” said Scott Greenstein, Sirius president of entertainment and sports, in a statement.
Sirius competes with bigger rival XM Satellite Radio Holdings in the emerging pay-radio market, which delivers more than 100 channels of music talk and sports programs, some commercial-free.
Sirius shares slipped 3 cents to $5.96 in early trade on Nasdaq on Tuesday.
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