College Students Drive Change in Internet and Mobile Usage
Posted on: Thursday, 18 September 2008, 15:00 CDT
Research and Markets (http://www.researchandmarkets.com/research/fb52e0/college_students_o) has announced the addition of eMarketer's new report "College Students Online: Driving Change in Internet and Mobile Usage" to their offering.
In 2008, 95.7% of college students and 17.4 million people will go online at least once a month. They are the most digitally connected demographic group in the US. The College Students Online report analyzes the demographics and dynamics propelling this trendsetting population into the future.
Today's students have grown up with technology: it is a seamless part of their lives. They are likely to own a laptop computer and about 90% of undergraduates have a mobile phone.
Students are key drivers of change. They brought social networks into the mainstream, and now they are watching video online. They demand access to friends and information whenever they want and wherever they are.
Key questions the "College Students Online" report answers: - How many college students are online? - What activities do students pursue online? - Why is social networking still so popular? - How are college students leading the drive toward the mobile Internet? - And many others The College Students Online report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions. Key Topics Covered: - The eMarketer View - Demographics and Spending Patterns - Internet Use - Online Activities - Social Networking - Students and the Mobile Internet - How Marketers Can Reach Students Online - Endnotes - Related Information and Links Companies Mentioned: Report Sources: - Alloy Media + Marketing - Anderson Analytics - Associated Press (AP) - BIGresearch - Burst Media - comScore Media Metrix - Edison Media Research - EDUCAUSE Center for Applied Research - eMarketer - Harris Interactive - Horatio Alger Association of Distinguished Americans, Inc. - MTV Networks - National Association of Student Personnel Administrators (NASPA) - National Center for Education Statistics - US - National Center for Health Statistics - National Retail Federation (NRF) - SurveyU - The Nielsen Company - US Department of Health and Human Services - Youth Trends
For more information visit http://www.researchandmarkets.com/research/fb52e0/college_students_o
Source: Business Wire
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